Photography Business Stationery Guide | Supercharge Your Business Stationery With These 5 Design Hacks
Photography Business Stationery Guide | Modern business owners tend to neglect their business stationery, and some don’t use it at all. While emails may be the standard means of written communication these days, the good ol’ business stationery can still do plenty for your photography business and your brand. In fact, it can be the difference between a lost sale and a loyal client for life, so you’ll want to make sure your stationery items are working just as hard at raising brand awareness as you are.
There’s no denying that there’s a world of difference between receiving a letter on cheap office paper and thicker, luxurious paper with a custom-designed letterhead. Remember, your business stationery will often be the very first contact a potential client has with your business, whether you hand them your business card, mail a contract on a customized letterhead, or they stumble upon your flier. This means they’ll start forming their opinion of your brand and your photography business long before they get the chance to check out your work, and we can help you nail that crucial first impression.
Nail Your First Impression | Photography Business Stationery Guide
It’s obvious by now that your business stationery can do a lot more than simply deliver the intended message – it can also leave an impression, grab and guide the attention, and even evoke an emotional response. However, in order to do anything, you need to figure out what it is that you’re trying to convey and what impression are you looking to make. Let’s start with the nature of your brand!
Is your brand luxurious and high-end, or budget-friendly and more laid back? Who is your ideal client? These questions, as well as many other questions will be crucial when it comes to designing your business stationery. A letterhead, for example, that will appeal to a bride to be won’t do you any good if your target audience are budget-conscious high-school seniors. Work on the message you’re trying to convey and then find a way to convey that message even through the stationery itself, not just the words on it.
Showcase Your Creativity | Photography Business Stationery Guide
We’re all buried under an avalanche of stationery: we’re handed over a dozen of business cards each week or month, our mailboxes are filled with mail, and we collect a pile of other stationery items each day by the time we get back home from work. This is bad news for business owners, because it brings a challenge of standing out. It’s your job to make sure it is your business card or letterhead that stands out from the pile in a potential client’s desk drawer. So, how do you go about it?
First, you’ll want to avoid using cheap templates. We get it, you think you’re saving money by getting cheap templates online, pasting the name of your photography business, and calling it a day. But think about it – what good can a business stationery package that costs less than a decent cup of coffee do for your business? Even if you do stumble upon a decent template, chances are it’s already being used by other photographers, some even in your area. How is your stationery supposed to stand out if it looks just like the stationery of your competitors?
Reinforce Your Brand’s Visual Identity | Photography Business Stationery Guide
In one of our previous posts, we talked about all the different ways, tools, and tips for building a recognizable photography brand, and we mentioned that setting up branding guidelines is vitally important. This short document will help you maintain consistency throughout your materials by defining your brand’s color scheme and other brand elements. By using the same color scheme, for example, you’ll make sure all your items look and feel like they came from the same source, effectively reinforcing your visual identity and turning your brand into a memorable visual experience.
Invest In Quality | Photography Business Stationery Guide
The fact that these templates are already being used by other business owners in general, not just photographers, should be the least of your worries. These are generally designed by amateurs and complete beginners, and they tend to have all the telltale signs of cheap design, which is more than likely to ruin your first impression. Think about it – what will a cheap stationery item say to your potential clients about the quality of the services you’re providing?
Another thing worth keeping in mind is the quality of the paper you use for your stationery items, as it’s just as important as the actual design. Thicker paper stock feels more luxurious, which will definitely help you leave an impression of a reliable, established business owner. After all, what message about the quality of your products and services will a business card that gets torn or dented easily deliver to your potential clients? When it comes paper, you’ll definitely want to avoid cutting corners and invest in the best paper your budget allows.
So, What’s The Catch? | Photography Business Stationery Guide
Sounds simple so far, right? Not so fast! While coming up with a unique design is critical if you’re hoping to stand out, you need to keep in mind the primary purpose of your stationery – to deliver a message or provide people with the right information. This means the content is the reason why you’re sending out your stationery, so you need to make sure the design doesn’t overshadow the message. By keeping the design on the simpler side of the spectrum, you’ll ensure the message is front and center, where it belongs!