Photography Business Stationery Ideas | Empower Your Photography Brand With Personalized Stationery And Deliver Your Message With A Punch
Photography Business Stationery Ideas | In our previous post, we discussed a few of the vitally important branding tactics, and we briefly touched on business stationery as a powerful branding and communication tool. After all, your stationery will oftentimes be the very first contact a potential client has with your business, and they’ll start forming their opinion the moment they receive your letter, or when you hand them a business card. The good news is that the kind of the first impression you make is completely up to you.
However, you’d be amazed just how many photographers overlook the importance of personalized stationery. Contrary to what you might have heard, print is not dead. Sure, most of our communication nowadays is online, but that only makes print even more effective. In a time when the average customer receives dozens of emails each day, printed stationery is bound to stand out and hold the attention of your existing and potential clients much longer than a quick email. To help you design business stationery that stands out and converts potential clients into paying ones, we gathered some of our favorite tips and tricks. Let’s dive right in!
Every Photography Business Is Unique | Photography Business Stationery Ideas
Depending on the type and the size of your photography business, you’ll want to consider logo, business card, referral cards, coupons, letterhead, compliment slip, leaflet, envelopes, and even packaging that conveys and reinforces the nature of your brand. However, keep in mind that just like every photographer’s style is different, so are every photographer’s needs, so you’ll need to figure out what items you’ll need. There are many premade stationery packages available online, but most of them have all the telltale signs of a generic design. Not only will these not be able to convey your brand, but many of the items included will end up lying around your office unused.
So, what can you do about it? First of all, if you’ve been in business for some time now, take a look at your communication with your clients in the past year. How did you engage them most often? If, for example, you handed out hundreds of business cards, but you sent out only a few thank you notes, you might want to consider leaving out thank you cards, as you’re more likely to end up not using them, and focus on giving that extra punch to your business cards by investing in better paper stock instead. If you’re just starting out, go through your marketing plan and goals, and figure out which items are most likely to help you achieve those goals.
Reinforce Your Visual Identity | Photography Business Stationery Ideas
Branding your stationery items goes beyond pasting your logo on everything and calling it a day. Instead, your goal is to turn your stationery package into a cohesive visual experience that can accurately represent your brand. When laid back on a desk, all of the items should look and feel like they came from the same source, which is why you’ll want to consistently use the same color scheme, fonts, graphics, and not just your logo. The more times your potential clients are exposed to these brand elements, the better your chance of standing out and being remembered will be. This is why you’ll want to create your brand’s style guidelines that will allow you to effortlessly ensure consistency throughout your materials, both online and off.
Don’t Go Overboard | Photography Business Stationery Ideas
Using color is a great way to to convey the nature of your brand – remember, every color has a different meaning, so you can communicate a particular message and evoke an emotional response without actually saying a word. However, bear in mind that your stationery items are just a delivery mechanism for your message, not the message itself, so it’s your job to ensure the design doesn’t overpower the intended message. Keep the design simple and include plenty of white space – when it comes to stationery design, less really is more!
Whenever we design a stationery package, or any of the stationery items photographers just like you use on a pretty much daily basis, we try and keep the color scheme down to 2-3 colors max. Sure, a bunch of contrasting colors will definitely make your stationery stand out from even the largest pile, but it might be for all the wrong reasons. The same goes for fonts as well: the human eye finds it difficult to scan multiple fonts, so by using too many fonts, you might be making your stationery difficult to read, which defeats its primary purpose.
Invest In Good Paper | Photography Business Stationery Ideas
The paper stock you choose to use for your stationery items plays a role more important than you might believe! While many photographers decide to cut corners and try to save some money by getting the cheapest paper stock available, they’re actually doing more damage than good. Think about it – if you hand out a business card that gets dented or torn easily, what will that tell your potential clients about the quality of the products and services you’re providing? We’re tactile beings, so the design of your stationery items isn’t the only thing that will affect the first impression you make – the way they feel in the hand will also be a major factor, so you’ll want to get the best stock your budget allows.