Photography Business Stationery Items | Print Isn’t Dead! How To Get More Business From Your Stationery
Photography Business Stationery Items | Let’s take a moment to thank the inventors of the Internet for one of the fiercest inventions of our time! Think about it – whether you want to do some research on a topic you’re not too familiar with, find out what’s wrong with you based on your symptoms (Try to refrain yourself from doing this, though; the last time I had a headache, Google told me I had a week to live based on my symptoms!), reach out to your old high-school friends (Exes are a bad idea more often than not!), or grow your business, you’ll turn to the Internet. However, just because you can reach your existing and potential clients pretty much instantly via email, social networks, or even a Skype call, it doesn’t mean that print is dead!
There’s still a lot left to be said about the power of print materials, especially in our digital age! While switching completely to the old-fashioned print communication would be a poor business decision, printed materials can compliment your digital communication and help you achieve much more than if you were using just email. To help you get a better idea how print can help you grow your client base, and find out how to get the most out of your investment, we put together a list of our favorite business stationery design tips you will definitely want to check out!
Why Faster Isn’t Always Necessarily Better | Photography Business Stationery Items
Sure, you can transfer the images using one of the countless cloud services, or, heck, even email them to your clients and call it a day. However, you’re achieving only one thing – delivering a finished product. If you put just a tad bit more effort into it, on the other hand, you can do a lot more – everything from reinforcing your brand and boosting exposure, to taking the entire experience to a whole new level. For example, by sending out a short thank you note with a discount coupon to a client, along with the photos from their session, you can show them just how much you appreciate doing business with them.
This is also a great way to boost brand exposure. If a client receives their photos on a personalized USB with your logo, in a custom box, with a hand-written thank you note, they will definitely want to brag about it, and might even end up instagramming the whole package and tagging you. People are always more likely to listen to a recommendation from a friend or a family member, which makes this one of the most powerful marketing opportunities, and the best part: it doesn’t cost you nearly as much as sponsored Instagram post would cost you!
Tailor Your Stationery Package To Fit Your Own Needs | Photography Business Stationery Items
Just like every photography business out there is different, so will your needs be different. Depending on the type and the size of your photography business, you’ll want to have a professional design your logo, business card, referral cards, coupons, letterhead, compliment slip, leaflet, envelopes, and even packaging that conveys and reinforces your brand. All these items will be effective only if they portray a consistent and cohesive image of your business. However, just because other photographers are using particular items, it doesn’t mean those would work for you.
Take a look at the entire process your clients go through when working with you and put a list of items that will work for you! Once you figure out what you’ll need, you’ll want to look for a designer that will help you create a custom package that will help you stand out from the crowd of other photographers using the same generic packages. You’re a part of a creative industry, and all aspects should showcase that, especially the materials you’ll be using to communicate with your clients, regardless how tempting ordering a cheap package template can be.
Reinforce Your Brand | Photography Business Stationery Items
All of your materials can and should convey the essence of your brand, from your website and the colors, fonts and images you use to set it up, to your logo and the tone of voice you use on social media. You want your potential clients to recognize your brand whether they stumble upon your Twitter profile, your website, or find your business card in their old wallet, and the only way to do it is through creativity and consistency. The easiest way to achieve a consistent look and feel throughout your materials is by defining your branding guidelines and sticking with them.
Whenever we design a logo for a client, we make sure we put together a styling guide, listing the exact shades of colors we used, as well as fonts and even inspiration boards we created in the process. This allows our clients to use the exact same colors and other brand elements throughout their materials and ensure perfect consistency. Your goal is to make sure all of your materials look, feel, and sound like they came from the same source, even if a client was to lay down all of your materials on a desk next to each other. If you haven’t received branding guidelines from your designer, think about which of your logo’s design elements you can use throughout your branding and marketing efforts. Perhaps you could use the color of your logo to emphasize the calls to action throughout your brochures and fliers, or the preferred method of contact on your business card.