Photography Business Stationery Tricks | Discover The 5-Step Formula That Even Your Grandma Can Use To Create Powerful Business Stationery
Photography Business Stationery Tricks | Business stationery is all around us, despite the popularity and availability of various digital means of communication. Not only are business owners all over the world starting to pay attention to the benefits of custom business stationery, but printing costs have gone down quite a bit as well. As a result, we get a ton of stationery items each week, whether we’re handed a business card in person, or receive a letter on a custom letterhead in the mail. And for good reason – when done right, business stationery can not only deliver your message, but raise brand awareness, boost memorability and client loyalty!
However, it’s not as simple as it sounds at first. Not only are there business owners that mistakenly believe that business stationery is just a relic from a long gone time, but even the ones that do realize the importance of business stationery in our digital era get it wrong by cutting corners and not paying enough attention to one of the most powerful, yet often neglected business tools. In order to help you ensure your business stationery works just as hard as you do, we put together some of our favorite tips and tricks we use each time we design stationery for a client. Let’s check them out together!
Stand Out! | Photography Business Stationery Tricks
Since we are being handed more stationery than ever before, most of it ends up in the trash. It’s becoming increasingly difficult for business owners to create business stationery that stands out, grabs the attention of their target audience and makes them want to hang onto the items even after the meeting is over. It’s difficult, yes, but not impossible. First, in order to stand out, you need to be different. This is why we advise our clients to stay away from the cheap templates available online.
You may think you’re saving a few bucks for downloading a template that costs less than the average cup of coffee, but you’re actually doing more damage than you think! These templates are usually designed by amateurs or beginners, and they have all the telltale sings of poor design. This will only send a wrong message to your clients and they’ll think you don’t care about quality – when it comes to the quality of your stationery, but also when it comes to the quality of the services and products you’re providing.
Keep It Simple | Photography Business Stationery Tricks
While you may be tempted to spice up your business stationery with whirls, gradients, shadows and other bells and whistles, it’s best to keep the design simple. Unless an element adds value to the design or reinforces the message, chances are, it doesn’t belong there. It’s been often said, “When in doubt, leave it out!” and it’s especially true when it comes to business stationery design. Remember, your message is the reason why you’re sending out your business stationery in the first place, so make sure the design doesn’t detract from it. A simple design will push your message front and center, where it belongs!
What Is Business Stationery? | Photography Business Stationery Tricks
Business stationery includes materials to be written on by hand (e.g., letter paper) or by equipment such as computer printers. Depending on the type and the size of your photography business, you’ll want to have a professional design your logo, business card, referral cards, coupons, letterhead, compliment slip, leaflet, envelopes, and even packaging that conveys and reinforces your brand. All these items will be effective only if they portray a consistent and cohesive image of your business.
Ensure Consistency | Photography Business Stationery Tricks
From your logo and business cards, to your website and the flyers you’re using to get the word about your business out there, all your materials should look, feel, and sound like they came from the same source. This, of course, trickles into the stationery as well. This is best achieved by clearly defining your brand’s style guide. You want your potential clients to recognize your brand whether they stumble upon your Twitter profile, your website, or find your business card in their old wallet, and the only way to do it is through creativity and consistency.
So, how do you go about creating branding guidelines? Whenever we design a logo for a client, we put together a short document with all the colors and fonts we used in the logo. However, if your designer hasn’t provided you with this document, you can set it up yourself. However, once you define your brand’s color scheme, fonts, and style of graphics, make sure you use them throughout your materials to create that unique and consistent look and feel.
Boost The Effectiveness Of Your Cards | Photography Business Stationery Tricks
With the introduction of smartphones and other technological advancements, many business owners no longer use business stationery. However, business stationery items are far from being dead; they’ve just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your stationery to boost its effectiveness and add value to it. When everything fails, consider including a referral code or a coupon to entice your existing clients to spread the word about your business and refer you their friends and family.