Photography Business Strategy | 6 Things You Can Do Right Now To Revitalize Your Stagnant Photography Business
Photography Business Strategy | With a world wide recession, many small business owners are forced more than ever to think creatively and outside of the box. Yet, for so many photographers, dealing with the business aspects of things is still something that they procrastinate on and dread doing. That only results in an unfulfilled photography career that’s ridden with lost publicity, no clients and less prestigious projects or gigs.
With little or no money, how can you create some buzz around your photography business? How can you build an appealing brand and make sure to get more happy and paying clients through your door? Whether you are an established photographer trying to grow your business or just starting out in the industry, learning a few key marketing tricks can give your business a considerable boost. From social networking to setting up a referral program, we gathered some of the most effective tips to help you get exposure and attract new clients.
Develop A Marketing Plan | Photography Business Strategy
We all know that even most talented photographers have to tackle marketing in order to stay afloat in the ever competitive photography industry. But how do you actually turn your humble outreach activity into an powerful strategy for generating clients and sales? Easy – you need a game plan. Even the smallest details will be vitally important down the road, so be as specific as possible. A bride looking for a luxury wedding photographer requires a different marketing strategy than a mom on a budget needing family portraits.
Ensure Consistent And Accurate Branding | Photography Business Strategy
Now take a look at your marketing materials including your logo, website, social media accounts, as well as business cards. Do the messages and the overall look and feel appeal to your ideal client? Are all your materials, both online and off, consistent and representative of the nature of your brand? When it comes to your photography business, creating a personal, unique and consistent brand is incredibly valuable. It helps you stand out from the crowd, communicates who you are, and conveys the style of your photography. For example, a bride will want to see elegant fonts, colors, and wedding pictures. She will likely be turned away if her first impression of your brand is newborn photos, pastel colors, or bubbly fonts.
Build A Portfolio Website | Photography Business Strategy
If you’re still relying solely on your Facebook page for marketing your photography business, you might have a real problem on your hands. Running a photography business comes down to one thing, essentially: You want and need clients to find you. The best way to ensure that they find you is by having a photography website professionally designed. However, you’ll also want to make sure your website is optimized for search engines. If you don’t know how to do it, get a professional to do it for you. When done right, it helps people to find your website when they search for the services you’re providing.
Blog Like A Pro | Photography Business Strategy
Blogging isn’t just one of the best tools for sharing news and quick and instant updates on the hottest stories of the day. It’s also one of the most effective inbound marketing tools. Blogging is important because some people are simply not on Facebook. If you already have a portfolio website, you’re highly advised to also consider adding a blog to it – not only will it keep your visitors coming back for more, but it will also boost your SEO.
Remember To Do Some Networking | Photography Business Strategy
Doing some good, old-fashioned, face-to-face networking is a powerful approach to growing your photography business. Occasions such as photography events and even exhibition launches are the ideal opportunities to meet potential clients and business partners. Make sure to bring along some of those trusty business cards that you can hand out. One thing you need to keep in mind when designing your card, though: get creative, but not too creative. While you want your cards to stand out, clarity is more important. If the person you just handed a card to can’t read it, you’ve just lost a client lead.
Referrals Are Your Best Friend | Photography Business Strategy
If you’re trying to grow your business and get more clients through the door, word of mouth and referrals is your new best friend. You want every client to become an evangelist for your business. You can give your clients 10 referral cards after the session. These can be any size and can be ordered as cardstock (often in bulk 25-100) front and back, or can be 4×6 in size and can easily be printed as pictures. To make sure your clients actually pass the cards around, offer a reward – a free print, or even a session for each new client they send your way.