Photography Business Success Advice | Discover The Essential Tools Needed To Grow Your Client Base, Maximize Your Income & Succeed In The Photography Industry
Photography Business Success Advice | Photography is one of the most fulfilling hobbies out there – not only does it allow you to get away from all the stress of your day job, it also gets you into that meditative sweet spot between mindfulness and immense creativity, and if you’re passionate about it, it’s only natural you want to take it to the next level. Of course, that next step would be starting your own photography business and quitting your day job! (If that sentence gave you goose bumps, you’ll definitely want to continue reading!)
Being passionate about photography is a great start, but it’s far from being enough to help you transition from being a hobbyist to being a full-fledged business owner. After all, we’ve all seen incredibly talented photographers jump the gun and start a business without doing any prep work, only to end up struggling for a few months to make ends meet before closing down their venture. To help you avoid that grim scenario, we put together a short overview of some of the most important things you’ll want to keep in mind when you decide to start a business.
Do Your Research | Photography Business Success Advice
Before you jump right in, you will want to do your homework. Now, there are three equally important elements of a great business relationship – there’s your client, you, and the products or the services that bring you together. Not so long ago, you would come up with an idea, create a product or set up a service, and start marketing it in such a way that makes your potential clients think they need it. However, nowadays business is done slightly differently – first, take a look at the demand in your area or niche and find an opening! There’s really no need to compete with 100 wedding photographers if there are no high-school senior photographers in your area.
While your personal preferences are important, so are the needs and requirements of your potential clients, so always keep an eye on their feedback and suggestions, whether you’re considering offering a new package or tweaking your prices, and make sure everything is tailored around the needs and preferences of your ideal client. Once you figure out which services are most wanted and who your ideal clients are, you’ll be able to come up with an offer they won’t be able to turn down, but you’ll also have a better idea how to market your business and what you’ll need to do to turn your skills into a source of income.
Start Building Your Online Presence Right Away | Photography Business Success Advice
Long gone are the days when you had to wait to get home and get on your computer to look something up – we spend most of our time connected to the Internet and your business shouldn’t be an exception. The moment you decide to start your own business and define your target audience, you will need figure out which social media networks they prefer and create accounts for your business. Keep in mind, though, that it’s called social media for a reason, so don’t bombard your potential clients with random links and generic sales messages. Instead, share tips and tricks, join the ongoing conversation and engage your target audience.
This will allow you to start building a reputation of a reliable, experienced industry leader, but if you want to take it to the next level (As you should!), you will need to set up a website to showcase your work and provide your potential clients with everything they need in order to feel comfortable about their decision to hire you – from contact information, to show you’ll be available whenever they need you, to different testimonials, to give them a sense of what to expect.
Brand It Or Lose It | Photography Business Success Advice
Many photographers believe that branding is something done only after they’ve already achieved some success. However, branding isn’t reserved just for the big shots in your area or your particular niche – in fact, it’s just as important for small businesses as it is for big ones. Think about it – countless photographers decide to start their own business and join the industry on a daily basis, which is a double-edged sword: if you don’t find a way to stand out from the crowd of new and already established photographers, you won’t stand a chance. Luckily, branding can help.
Start with the name and the logo of your business, and build from there. It’s important to take your time when coming up with these two elements, because changing them later on can be a dangerous feat. Clearly define your visual identity and write your brand’s style guide, whether it’s your color scheme, a particular font family you’ll be using throughout your materials, both online and off, or the style of graphics, but also come up with a voice for your business you’ll use throughout all platforms to ensure consistency.
Have Fun With It | Photography Business Success Advice
You’re starting a business here, so it’s not going to be all diamonds and roses (Even though it totally should!), but don’t let all the bumps along the way get the best of you. Remember, you’re in a customer-oriented business, and the service they get can be the critical difference between success and failure, so make sure you smile, say “Please” and “Thank you!” and always keep in mind that even though you’re shooting each day, this is a special day for your clients, so make it the best part of their week, and they won’t be able to stop raving about you and your business.