Photography Business Success Hacks | 5-Point Checklist For A Stress-Free Photography Business Launch
Photography Business Success Hacks | If you’re reading this, chances are, you already decided to start your own photography business. They do say if you do what you love, you won’t have to work a day in your life. So, first and foremost, congratulations! It takes a lot of guts to pursue your dreams and try to turn your hobby into a full-time gig. However, even though being passionate about photography is definitely a great first step, you need to keep in mind that there’s a huge difference between taking great photos and running a successful business. In other words, even the best and most creative job is still a job at the end of the day.
Launching a photography business can be a challenging task, especially if you dive right into it without any prep work. There are countless amateur photographers with far greater talents than many pros, yet they can’t seem to get their photography off the ground, because even the most passionate amateurs without a solid business foundation get tired after a year or two of scraping to pay the bills. This doesn’t mean you’ll stop enjoying taking photos, nor does it mean you should give up on the dream of running a photography business. To help you launch your business and set yourself up for success, we put together a short checklist that might end up saving you a lot of headache down the road.
Choose Your Area Of Specialization | Photography Business Success Hacks
Choosing a specific area of expertise might sound counterproductive to most new photographers, but before you launch your business, you’ll want to make sure you clearly define your niche. This is an important decision that will affect pretty much every aspect of your business, so make sure you get it right. Your decision will depend on several factors, from your personal preferences to the market demand. Once you define your area of specialization, you’ll be able to determine which equipment to get, which marketing strategy to use, and even how to price your services.
Have You Written Your Business Plan? | Photography Business Success Hacks
Even though starting a photography business isn’t necessarily easy, the good news is that most, if not all, obstacles of running a photography business can be avoided with the right tools, enough planning and some foresight. As long as you know what to expect down the road, you’ll be able to avoid the common mistakes and make the right decisions. By writing a solid business plan, you’ll be able to predict any pitfalls along the way and face challenges prepared. So, before you hang the “Open” sign, take your time to clearly define your goals, finances, and even your ideal client.
Define Your Prices | Photography Business Success Hacks
Another topic new photographers tend to avoid is the topic of pricing. Whether you’re not confident in your skills, or you think potential clients will go to another photographer if you name your price, keep in mind that you’re no longer a hobbyist – you’re a professional photographer, and you need to act like one. It’s better to have a starting point, even if you have to lower the price, than to leave it up to your potential clients to set the terms. After all, if you don’t know your own worth, how on earth is anyone else supposed to know it?
A Website Is No Longer Optional | Photography Business Success Hacks
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. Long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.
Brand It Or Lose It | Photography Business Success Hacks
When people hear the word “brand,” the first thing that comes to mind are well-establish, iconic brands such as Coca-Cola, Nike, or Apple. Just thinking about the enormous budgets that went into building those brands probably sends shivers down your spine. But, what most business owners fail to realize is that branding is not a privilege reserved just for large corporations. Branding is just as important for small startup businesses, and you’ll want to make sure you start thinking about the way you want to brand your photography business before you dive in headfirst.
In order to build a successful, memorable brand, you have to keep in mind that the process involves much more than having an artsy neighbor design a logo you’ll slap on every picture you take and paste on a free business card template you found online. Your brand covers the style of your photography, how and where you engage with your clients, both online and offline, from your website and your tweets, to the paper stock, fonts, and colors used for your marketing materials and even how you answer your phone.