Photography Business Success Secrets | 6 Simple Tips To Kick-Start Your Photography Business
Photography Business Success Secrets | Photography is a popular profession and hobby right now — and that’s exactly the problem. In the past few years, camera equipment has become more affordable and user-friendly, and as a result, everyone is a photographer. With a world-wide recession, photographers and small business owners are forced, more than ever to think creatively, to think outside of the box. With little or no money to invest in your startup business, how can you make sure it survives and thrives?
Professional photography may be a highly competitive and saturated industry, but there is a number of steps you can take to stand out even in a crowded and saturated market. If you’re considering taking your passion for photography a few steps further into launching your own photography business, we have a few important tips and recommendations you should think about before diving in.
You Are Not Just A Photographer | Photography Business Success Secrets
If you’re starting and running your own business, you need to wear a baker’s dozen of hats. In other words, taking stunning pictures will only get you so far. You have to be a photographer, customer service and branding expert, accountant, marketing director, social media manager, secretary and pretty much any other title you can think of. Great photography skills are important, don’t get us wrong. But you have to have a LOT of other ones if you’re going to make a business out of taking pictures!
Write Your Business Plan | Photography Business Success Secrets
Whatever photography business idea you have, all abstract notions and great ideas have to be put into a tangible plan. Writing a plan will help you figure out what your goals are and identify the steps you need to take to achieve those goals. Any serious entrepreneur will tell you that you need to organize your thoughts on paper. This detailed document serves as your roadmap, describing what your business is and how it will be profitable. It breaks down things like cash flow, expenses, ownership, and competition.
Set Your Rate | Photography Business Success Secrets
How much will you charge for your services? It’s a difficult question for any photographer, particularly if you’re just starting out. It is best that you have a starter rate to refer to so you can assert your value when you get approached by potential clients. Even if you have to make exceptions and lower it to get assignments in the beginning, it’s better to have a starting point than to leave it to the client alone to set the terms. if you don’t know your worth, nobody else will.
Invest In Equipment And Insurance | Photography Business Success Secrets
This will be your critical investment, and it pays to get the best you can afford. Do your research and work out how to allocate your budget to get the most useful equipment. As your business grows, you will be able to afford better, but, when you are starting out, it may be a better idea to take out a loan or seek third-party investment. Also, insure yourself from day one so your equipment is covered against theft and accidents from the moment you get your first assignment, and make sure your insurance covers your clients as well.
Building A Portfolio Builds Credibility | Photography Business Success Secrets
To charge a professional fee for your photography services, you will need to be able to show potential clients that you have the required skills and experience to deliver the results they’re looking for. To do this it’s vital that you have a professional-looking portfolio, weighted towards your area of specialization. Your portfolio should be simple and concise so that potential clients can get a better idea of who you are and what the style of your photography is.
Marketing Can Make Or Break Your Business | Photography Business Success Secrets
In order to stand out in a saturated market, you need a marketing strategy – How are you going to promote your business? How often are you going to promote it? What different methods will you use? How will you generate buzz around your business? As well as being an expert photographer you’ll need to learn all about search engine optimization and social networking to promote your services. If you find it too difficult to do it all yourself, then investing in a monthly contract with a reputable SEO agency will definitely be worth your while.