Photography Business Success | Best Kept Secrets Of Successful Photographers For Getting More Clients
Photography Business Success | Photography is a popular profession and hobby right now — and that’s the problem. In the past couple of years, camera gear has become more affordable and consumer friendly, and as a result, everyone can be a photographer. As with all other types of businesses, your photography business won’t become successful overnight, no matter how much you want it to. Are you wondering how you’re going to increase your client base? Don’t worry, you aren’t alone. Finding new clients is a fundamental challenge for every business owner.
There’s so much to think about when starting a photography business: marketing costs, an online presence, physical store space, overhead and, of course, the actual skill in taking, and editing your pictures. But, that doesn’t mean you should toss your dreams of running a photography business aside. It just means you have to work a little smarter to set yourself apart from the flock of amateur shooters.
Choose A Specialization | Photography Business Success
Choosing an area of photography to specialize in is one way of standing out in a crowded market. Many photographers, particularly younger ones, fail to understand this concept, and are too general in focus. In reality, determining your target market should be where 90% of your effort and time should be spent in the first few years of your business.
Create A Photography Website | Photography Business Success
Everything is online these days, and your photography business should definitely not be the exception to this hard-and-fast rule. Designing your photography website is an effective way to gain additional exposure for your burgeoning business. Keep your online portfolio organized by breaking your galleries up by category. Include a picture of yourself, and a page that describes your background and experience. Contact information is also a must. Professional presentation of your work is essential, and if you are not prepared to throw good money at it, you will not stand out in the theater of presentation to your clients.
Network Like There’s No Tomorrow | Photography Business Success
What’s better than networking when you want to build new business relationships? Ask yourself if you are a member of the Chamber of Commerce. How about your local Rotary Club? You can be the best photographer in the world, but unless people know about you, it won’t do you any good. Join groups, forums, clubs, collectives, whatever you can. Make sure these people know about you and your work, and you’ll get referrals. In this day and age of Internet-everything, it’s easy to forget good, old paper tools like the business card. You see, giving out business cards is one of the most tried, tested and true approaches to marketing, no matter what day and age we live in.
Who’s Up For Some Social Media? | Photography Business Success
Social media is the hottest tool for self-promotion on the Internet today, and you’d be a fool to miss out on it. Whether it’s LinkedIn, Twitter, Facebook or the ever-growing Pinterest, you can’t ignore a golden chance like social platforms to tell people about your photography business. Twitter is a good option, but you might want to lean towards one of the more visual social media channels like Instagram, or Facebook.
Have Great Customer Service | Photography Business Success
Create buzz about your product or service and it will eventually go viral. Start with outstanding customer service. If you treat your clients with the utmost respect and patience, people will learn through word-of-mouth that your business is a reputable brand to do business with. There is definitely a truth buried in there that you do not have to be the best, you just have to be good enough to deliver what your clients want. Secondly, you are selling yourself, and how you treat your clients is more important than the end product itself.
Give something away | Photography Business Success
Every time you give away something, you’ll get lots of additional potential clients, which directly leads to new business. Another option is to host a give-a-way on your website. Maybe you want people to share your page on Facebook or with a friend? Or, maybe have people nominate a friend in need for a free session? The larger the prize, the more new clients you’ll get in return. Not only will you have a lot of fun giving away something, but you’ll also get new clients in the door — it’s a win-win.