Photography Industry Guide | 6 Photography Business Tips To Cure Startup Headaches
Photography Industry Guide | If you’re reading this, chances are, you already decided to start your own photography business. So, first and foremost, congratulations! It takes a lot of guts to pursue your dreams and try to turn your hobby into a full-time gig. And what better way to earn a living than running your own photography business? After all, they do say if you do what you love, you won’t have to work a day in your life.
While being passionate about photography is definitely a great first step, you need to keep in mind that there’s a huge difference between taking great photos and running a successful business. In other words, even the best and most creative job is still a job at the end of the day. Launching a photography business can be a challenging task, especially if you dive right into it without any prep work. There are countless amateur photographers with far greater talents than many pros, yet they can’t seem to get their photography off the ground, because even the most passionate amateurs without a solid business foundation get tired after a year or two of scraping to pay the bills.
Write A Business Plan! | Photography Industry Guide
While launching a photography business can be a task riddled with pitfalls and challenges, the good news is that most, if not all, obstacles of running a photography business can be avoided with the right tools, enough planning and some foresight. As long as you know what to expect down the road, you’ll be able to avoid the common mistakes and make the right decisions. Every successful business owner will tell you the same – in order to turn a business idea into a successful enterprise, you’ll need to write it down.
A business plan will act as a guide and will help you survive the startup stage; but only if written well. You need to create a solid plan, mapping out how you’re going to finance your fledgling business until you start bringing in enough profits to cover your expenses, which services you’re going to be providing, how you’re going to market them, as well as who you target audience will be. Which brings us to our next point!
Define Your Ideal Client | Photography Industry Guide
“Jack of all trades, master of none” is a well-known figure of speech referring to someone with many skills that spends too much time learning each new skill that they can’t become an expert in any particular one. If you want to stand out from the crowd of other photographers in your area, you’ll want to choose an area of specialization and clearly define your ideal client. This will enable you not only to hone the right skills and get the most appropriate equipment, but it will also help you come up with the most effective marketing strategy and figure out how and where you can reach your potential clients easiest.
Get The Right Equipment | Photography Industry Guide
Your talent is your ultimate tool, don’t get us wrong here, but there’s no getting around the fact that the quality and the type of the equipment you use considerably affect the end-result. Your equipment will be the most valuable investment in your career, so make sure you get the best your budget allows. Keep in mind that you won’t use the same lens when shooting a newborn and a sunset landscape, which means you’ll need to figure out how to allocate your budget in order to get all the equipment you’ll be using on a regular basis.
You can always borrow or rent the equipment you won’t be using too often; what’s more important is getting the backup equipment as well. After all, even brand new equipment fails – and it usually fails at the worst moment possible, which is why having a backup is vitally important. And lastly, you’ll also need a desktop computer and editing software for editing the images before sending them to your clients.
Set Up A Pricing Plan | Photography Industry Guide
You knew it was coming, didn’t you? The subject of pricing is one of the biggest causes of headache even for experienced photographers, let alone beginners. However, you can’t really hope to become successful without tackling the question of how much to charge for your services! Don’t leave it up to your clients to set the terms – you’re the only one that knows how much it costs you to stay in business, and if you don’t know your worth, how is anyone else supposed to know it?
A Website Is No Longer Optional | Photography Industry Guide
Setting up a simple portfolio website is no longer optional – after all, we live in a digital age where everything is online, and your business should be an exception. You don’t need a complex platform – quite the contrary: you need a simple website that showcases the best examples of your work and provides your potential clients with all the important contact information they need to reach out to you!
First Steps In Marketing Your Services | Photography Industry Guide
Having a professional website is just the first step in the right direction – but it won’t do you any good unless you have a solid marketing plan. How is anyone supposed to visit your website if they can’t find it online? This is why is a good idea to invest in a monthly contract with a reputable SEO agency that will handle the search engine optimization for you at least until you get your business off the ground!