Photography Industry Marketing Secrets | Are You Ready To Earn More This Fall? Then You Need This Marketing Guide!
Photography Industry Marketing Secrets | Many marketing agencies will have you believe that effective marketing is expensive, exhausting, and that it requires all of your attention in order to grow your business – the good news is that this is absolutely not true. Thinking your business is too small for a solid marketing strategy is just an excuse (and a poor one, at that!) for procrastination. And not only can marketing be affordable, but it can actually be fun if you approach it the right away.
It’s obvious that taking stunning photos will get you only so far when it comes to turning your photography business into a success story, yet you’d be amazed just how many photographers decide to leave everything to the last minute and focus solely on photography until they run out of clients. To help you come up with a strategy that will help you maintain a solid influx of clients, we put together a list of some of the most effective marketing secrets every photographer should know about. Keep in mind, though, that some of these tips will take some time to build up steam, while others might produce results almost instantly, so take your time to determine what works for you and what doesn’t.
Focus! | Photography Industry Marketing Secrets
Number one secret of all the effective marketing strategies – focus! Number one mistake majority of photographers make? Lack of focus. We get it – you want to target as many different demographics as possible with your marketing efforts, in order to grow your client base, but unless you take the time to clearly define your target audience, you’ll never be able to fully reach your full potential. Think about it – a marketing strategy that works on high-school seniors won’t do you any good if your target audience are other business owners, or even brides to be.
“Future brides” is a poor definition of an ideal client, so get into the nitty-gritty details and define your target audience in terms of age, gender, location, and even income and other characteristics you think may be important. The more you know about your ideal client, the easier it will be to get on their radar. Now, it’s worth noting that this doesn’t mean you should turn down potential clients just because they’re outside your target group – it means you should tailor your strategy based on your ideal client, and if you attract people outside your group, great!
Get Online! | Photography Industry Marketing Secrets
We spend most of our waking hours connected to the Internet – thanks to our smartphones (and as of recently, our smart watches as well!), you don’t have to wait to get home to go online – you can do it while waiting in line at the pharmacy, or waiting for the bus. This means your potential clients are out there, browsing, following, liking, favoriting, and googling. This also means you can’t afford not to have your business online. Start off with setting up a website, and go from there.
Once you set up a website for your photography business, you’ll want to focus on the other aspects of your online presence – mainly your social media presence. You already have a pretty good idea who your ideal client is, so it shouldn’t be too difficult to figure out which social networks are the most popular among your target audiences. Once you rank social networks, join 3-4 most popular ones and get on your potential clients’ minds. However, remember it’s called social media for a reason, so don’t bombard your friends, fans, and followers with generic sales messages.
Engage Your Potential Clients | Photography Industry Marketing Secrets
If you’re not going to be posting generic sales messages, how on earth are you supposed to grab the attention of your potential clients? Well, as it turns out, it’s not as difficult as it may sound. Share tips and tricks for a better session, talk about the funny situations behind the camera, and even consider taking up blogging as a way to create unique, original, content. Just make sure it’s informative, educational, and entertaining. This will not only make you stand out from the crowd of all the other photographers sharing the same content over and over again, but it will give your potential clients a chance to get a sense of who you are and meet the person behind the camera.
Set Up A Client Referral Program | Photography Industry Marketing Secrets
People love free stuff, there’s no denying it! The good news is that you can use that to your own advantage – offer a referral incentive to your existing clients for each new client they bring in. This should be something that has high perceived value, but doesn’t cost you too much: think free prints, discounts on future bookings and so on. While happy clients will sing you praises on their own, by offering an incentive you’ll boost your chances of getting referred. However, your clients aren’t the only ones that can bring you new business. Other business owners can as well!
Approach other business owners in your niche or your area that have similar target audience, but offer non-competing services and set up a referral program with them. For example, if you’re a wedding photographer, you can send your clients to florists, cake decorators, or even recommend a caterer and they’ll return the favor by recommending you to their clients. It’s a win-win situation, and it will make you appear more respected and established in your market!