Photography Industry Success Tips | Discover The 5 Critical Tools Needed To Start A Photography Business, Maximize Your Income, & Grow Your Client Base
Photography Industry Success Tips | Starting a photography business can be a dream come true, if you’re passionate about taking stunning photos. Or it can be a living nightmare if you dive right in without any prep work. The good news is that while starting any type of business isn’t exactly a walk in the park, the outcome is mostly up to you. Yet, you’d be amazed just how many amateur photographers decide to make the switch and start their own photography business, only to close down their venture after a few months of struggling to make ends meet.
The truth is that your ability to take stunning photos will get you only so far – in order to turn your passion for the art of photography into a solid source of income and a successful business, you will need a lot more than just raw talent. Now, don’t get us wrong here, being talented is a great first step that will make the entire thing a lot easier, but you’ll need to work on your business skills on your way towards success. They say even the longest journey starts with the first step, so to help you get started on the right track, we put together a list of essential things every photographer turning pro needs to keep in mind. Let’s dive right in!
Branding Is No Longer Optional | Photography Industry Success Tips
Building a solid brand is one of the essential steps on your way to success – in fact, branding is so important, I can be the critical difference between success and failure. There are new photographers joining the industry each day, making it one of the most saturated industries out there, and with that comes the challenge of standing out. The goal of branding is to create a unique visual identity and a cohesive experience that will help potential clients remember what it is that you can do for them. But where do you start?
We advise our clients to start with the name of their photography business and a logo – the name is actually one of the elements you won’t be able to register your business without. You can either use your own name, or come up with something unique; either way you go, you’ll want to make sure it’s something you can live with for as long as you’re in business, because changing the name of your business down the road can do more damage than good! The logo is another thing you won’t want to change too often, as it will be the single most important point of recognition.
Have A Clear Mission | Photography Industry Success Tips
They say that those who fail to plan, plan to fail – and this isn’t too far fetched. Think about it – how are you supposed to achieve success if you have no way of tracking your progress? Accomplishing business goals will be a lot easier if you clearly define them and create a plan that will help you stay on the right track, so take all the time you need before jumping in head-first to think about what you want to achieve and how best to achieve it. Remember, the more detailed your business plan is, the better your chances of success are.
Know Your Ideal Client | Photography Industry Success Tips
If you’re serious about writing a solid business plan, you can’t do it without defining your ideal client. Most photographers, however, try to avoid defining their ideal clients, mistakenly believing the wider the net they cast, the more potential clients would book them. However, if you’re not clear whose attention you’re trying to attract, how are you supposed to come up with a business plan that will provide potential clients with just the right things they need?
Before you start investing in marketing and branding efforts, sit down and determine who your potential clients are – and be as specific as possible: define your ideal client in terms of age, gender, location, marital status, and even finances. All these characteristics, and many more, will affect the way you approach marketing and branded, and your business plan in general, so make sure you get it right from the get-go.
Online Presence Is Crucial | Photography Industry Success Tips
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. Long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing.
You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention. Make sure you avoid using cheap web templates, because they tend to do more damage than good. Not only are these typically designed by amateurs or beginners, and have all the telltale signs of amateur design as a result, but even if you’re lucky to stumble upon a decent template, chances are it’s already being used by many other photographers, some even in your area!