Photography Logo Cheat Sheet | How To Design An Eye-Catching Logo That Grows Your Photography Business
Photography Logo Cheat Sheet | While talking about the importance of branding in one of our previous posts, we mentioned designing a logo as a crucial part of any branding effort. However, a single paragraph on logo design doesn’t do it justice! Think about it: your logo will be the most visible element of your brand. Yes, even more visible than your photos. You’ll feature your logo on your business cards, stationery items, marketing materials, and throughout social media. This means your potential client will start building their impression of you and your business long before they check out your work.
Yet, the number of photographers who choose to not to invest in a solid logo for their business, or simply paste the name of the business next to a random shape without giving it a second thought is higher than you think! As a result, the only impression they leave on their potential clients does more damage than good! However, the good news is that creating a good logo doesn’t have to be difficult or expensive. With the right guidance, a few industry secrets, and just a pinch of creativity, you too can come up with a logo that stands out, grabs the attention of your target audience, and helps you get yourself booked solid!
Whatever You Do, Include The Name Of Your Business | Photography Logo Cheat Sheet
There are many types of logos, but they can all be sorted in three groups: symbols, wordmarks, and a mix of the two. Symbols are logos that feature only a graphic. Think Apple, Target, or Windows. Then, there are wordmarks – logos that use only text. Examples include Google, Yahoo!, and Pinterest, just to name a few. And lastly, there are logos that combine both a symbol and a word. If you’re just starting out, this is the safest way to go.
Having a combination of a symbol and a word will make your logo that much versatile, allowing you to use the symbol separately, as a watermark, for example. It will also allow you to drop the name once the logo gains enough recognition. That’s exactly what happened with Starbucks and Twitter logos – they started out as combinations of different elements, dropping the name later on. If you decide to use just a wordmark, make sure the font you use is interesting enough to stand out, but not too complex to be easily read.
Pay Attention To Color | Photography Logo Cheat Sheet
Color is a designer’s best friend. It can make even a dull design burst with life, stand out from the crowd, and even convey a particular message. However, whenever we design a logo for a client, we make sure we design the logo in black first. This way, we don’t rely too much on color to convey a message, and the logos we design are just as effective even when the color is removed. Your 5-color logo may look absolutely stunning on your computer screen, but will be as effective when you fax something to your client and the logo turns into a black and while shape?
In addition to versatility, color can affect the overall look and feel of your logo. Remember, each color has a unique meaning, so make sure you do your research. This meaning can vary even from one area or country to another, so unless you want to convey a wrong message because of a simple brush stroke, do your reading and check the meaning of your favorite colors. And lastly, limit the number of colors you use to 2-3 max. Using more colors might clutter your logo and detract from the message you’re trying to deliver.
Keep Things Simple | Photography Logo Cheat Sheet
Limiting the number of colors you use is crucial if you want to ensure versatility. However, it’s far from being the only thing you can do. You will definitely want to keep the overall look and feel of your logo simple. Sure, adding more design elements will definitely make your logo stand out, but it might be for all the wrong reasons! Complex logos are difficult to decipher, especially when scaled down to fit on a business card and similar small items, so skip shadows and other cheap special effects.
Effective Logos Are Timeless | Photography Logo Cheat Sheet
If you’re hoping to get the most out of your logo, make sure you’re staying true to your brand. Mindlessly following design trends just for the sake of being trendy will do more damage than good. Much like in fashion, trends in the logo design industry come and go, and your trendy logo might end up feeling dated and tired a lot quicker than you think! Instead, look for trends that feel appropriate for your brand and stay away from the rest.
Don’t Be Afraid Of Change | Photography Logo Cheat Sheet
Creating a timeless logo doesn’t necessarily mean never changing the logo. The idea is to maintain the essence of your logo, but the occasional minor tweak here and there isn’t a bad idea. Of course you want to make sure your logo is up to date and keeps feeling fresh, and it’s only natural you might want to tweak the colors or simplify the overall design, while maintaining the original design idea. Think Google, or Starbucks – both internationally renowned logos that evolved from the initial idea into the iconic symbol we all know and love today.