Photography Logo Checklist | How To Create A Perfect Photography Logo
Photography Logo Checklist | Designing a logo is a great opportunity for photographers to showcase all their creativity and artistry. Yet, you’d be amazed just how many photographers out there overlook the importance of having a powerful logo. Then, there are those that do figure out the importance of having a logo, but try to save as much money as possible, so they either crowdsource it, or use a cheap logo template. This is the face of your business we’re talking about – can you really afford to go cheap?
Yes, you’re a part of an incredibly creative and highly visual industry, so it only makes sense that your work is the best representation of your brand. The problem with this is simple: most potential clients are more than likely to see your logo long before they even get a chance to check out your work. This means that by the time they go through your portfolio, they’ll already have a solid opinion of your business. The good news is that it’s completely up to you what impression you leave!
Be Unique | Photography Logo Checklist
It’s hard to justify the popularity of logo templates available online. Sure, they’re cheap, but they might cost you much more than you think. Think about it: your logo is the representation and the face of your business. It needs to stand out from the sea of other logos, grab the attention of your target audience, and convey the nature of your brand. None of this is possible if you use the same template countless other business owners used before you, some even in your own area or industry. You’re a part of a creative industry, and your logo needs to showcase that!
Standing out might turn out to be a real challenge if you decide to use a logo template, but that’s far from being the only downside of using a template. Logo templates are usually designed by complete beginners or amateurs, and as a result, they have all the telltale signs of cheap design. Is that really something you want associated with your brand? Using a logo template is a lot like leaving your logo in the hands of an artsy kid from your neighborhood: you have no idea what you’re getting, and you’re more than likely to eventually end up hiring a professional to fix the mess.
Keep Things Simple | Photography Logo Checklist
Creating a unique logo is super easy, right? You just keep tweaking it and adding new elements and special effects, until you’re 100% sure you’ve got a unique design. Well, not so fast. While this might sound like a solid plan, you’ll realize just how wrong you were when the time comes for you to print the logo on a business card or some other marketing collateral. You see, while a complex logo might look stunning on your computer screen, it’s more than likely to turn into an unrecognizable smudge when actually scaled down to fit a business card.
Another benefit of a simple logo is memorability. Your goal is a logo that people can remember at a single glance, so keep it simple. The last thing you want is to have a potential client sitting there, trying to figure out what your logo is all about and what business it represents. However, simple design doesn’t necessarily have to be boring. Think of all the iconic logos like Apple’s or Nike’s logos and you’ll notice they’re all incredibly simple, yet they have something that makes them unique and memorable, whether it’s the missing bite, or the hidden arrow inside FedEx’s logo.
Readability Is Paramount | Photography Logo Checklist
There are other things you can do in addition to keeping your logo simple to ensure memorability and recognizability. Whenever we design a logo for a photographer just like you, we advise them to include the name of their business. Yes, there are many brands that use just a simple graphic to represent the business, such as Twitter and Starbucks, but these companies spend countless hours (And endless amounts of money!) on building brand awareness. You probably don’t have the budget that Twitter has (Yet, anyway!), so you’ll definitely want to include your name. Once you gain enough recognition, you too can drop the name!
Most photographers hear that their logo should be unique, so they go out of their ways to find a font they never saw used in a logo to avoid any similarities. However, what they end up doing is using a practically illegible font that will only frustrate potential clients. Sure, we all have that beautiful logo we stumbled upon on Pinterest while having a glass of wine. However, if that beautiful script font is difficult to read, it definitely doesn’t belong in your logo. Instead, opt for a simple, easy to read font!
Don’t Rely On Color Too Much | Photography Logo Checklist
Color is a designer’s best friend: it can bring even a dull design to life, convey a message, and spark an emotional response. However, it can also be an inexperienced designer’s worst enemy. Beginners usually get distracted by playing around with different colors, completely neglecting the actual design of the logo. Or they rely solely on color to convey a particular message, rendering the logo useless when the color is removed. That’s why we design all our logos in black first, and only when we’re happy with the design, we move onto adding color to the mix.