Photography Logo Creation | Graphic Design That Gets You Noticed: 6 Secrets For A Successful Photography Logo
Photography Logo Creation | It’s hard to argue against the importance of a logo. Having a well-designed logo is part of your branding strategy if you want to be taken seriously as an established professional photographer. In the photography industry it may not be as important as your work for your brand image, but it’s still a vital visual cue and tie-together for your clients. You have to make a strong statement and leave an impression about you and your portfolio with your simple and elegant logo.
When it comes to the photography business, your brand covers pretty much everything that represents you and your business, including the way you dress, how you answer emails, your website, the paper your price sheets are printed on, etc. All of these are represented by one simple graphic: your logo. A logo is the main symbol of any business, and it is the backbone of every brand. Thought and planning are a crucial part of logo design: preparation is vital. We’ve prepared a set of tips and ideas here for any photographer ready to plunge into designing their own logo.
Keep Your Audience In Mind | Photography Logo Creation
The logo must reach and appeal to your target audience and when creating your logo, you have to keep this in mind. Write down what you think about your brand; maybe even build a mood board with imagery that reminds you of the brand’s ideology. Whether you’re a high-end fashion, extravagant travel, flirtatious lifestyle or classic wedding photographer, your logo should have a clear connection with your style. Think how silly it would feel for an edgy fashion photographer to have a Comic Sans font as their logo.
Keep It Simple | Photography Logo Creation
If you’re looking to grab the attention of potential clients and remind current ones of your business, a busy or cluttered logo won’t do your business any favors. You want your logo to be compelling, but you don’t want someone to have to sit and stare, analyzing the logo. Some of the most popular logos have been the simplest. We’re talking about simple, bold lines without a lot of elements to confuse the audience or detract from the impact of the message. A simple logo will enable easy recognition and allow the logo to be versatile and memorable. Remember, effective logos feature something unexpected or unique without actually being overdrawn.
Make It Versatile | Photography Logo Creation
It’s incredibly important that logos are designed with versatility in mind. As the main element of a company’s corporate identity, the logo acts as the cornerstone of their visual brand. It must look great on different materials, work for apps, icons, avatars and print, and it must be flexible in size. A great logo is just as effective on a highway billboard and a Twitter avatar. If your logo relies on fine print, you have a problem.
Color Is Vitally Important | Photography Logo Creation
One of the most critical considerations for logo design is the color scheme. This is not a superficial decision, because color carries meanings and conveys ideas. Warm, cool, neutral, complimentary, soft, vivid, dark, analogous, light, bright, saturated — all of these color types can be used effectively to communicate your intended message. How you combine these colors is just as important as they can create contrast, balance, and weight to help convey your idea. Don’t fall into the trap of sending out the wrong message because of a simple brush stroke.
Be Original | Photography Logo Creation
The last thing you want from a company logo is to have it mistaken for that of a competitor. So when working on logo design, it’s essential to keep it original. In many cases, imitation is the best form of flattery — however, with logo design, this is not the case. The goal is to come up with something that you believe is different from anything already out there. Not only will original art make a more impressive statement about your company, but it’ll set your business apart from others.
Aim For A Timeless Logo | Photography Logo Creation
While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality. Why not use a design that you actually thought up yourself rather than imitating what everyone else is doing? Choose a logo that will stay current for 10 to 20 years, maybe even longer. That’s the mark of a good design. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.