Photography Logo Design Checklist | The Complete Guide To Designing A Picture-Perfect Photography Logo
Photography Logo Design Checklist | You can’t overestimate the importance of a great logo. As the backbone of your branding, your logo should convey the personality of your photography business and leave a memorable impression. It’s the iconic face of your business, and the most important brand-builder. A well-designed logo can grow a business, boost exposure, and improve recognizability. On the other hand, a poorly-designed logo can ruin a brand and detract from an otherwise good photography portfolio.
The logo is one element of a company’s commercial brand or economic entity, and its shapes, fonts, colors, and images are typically strikingly different from other logo in the same market niche. In other words – logos are used to identify. There are a million people in the logo design industry today dishing out bad logos in bulk. So, how do you as a serious professional stand out from the crowd and come up with an effective logo that works? Read on to find out.
Know Your Brand | Photography Logo Design Checklist
Whether you’re an edgy fashion, flirtatious lifestyle, luxury travel, or classic wedding photographer, your logo should have a unique connection with your style. Yes, a logo is an image, but it’s also a representation of your brand. It has to reach your target audience and when designing, you must keep this in mind. Think how ridiculous it would look for an edgy fashion photographer to use the Comic Sans font for their logo! Apply that same font to the flirtatious lifestyle photographer, however, and it just may work.
Keep It Simple | Photography Logo Design Checklist
Logos can be as simple as your name in a particular font or as elaborate as a multi-font, multi-color, iconographic and intricately designed branding graphic. The choice is up to you, but generally you’ll find logos vary a bit between the commercial and wedding industries. Try not to go overboard when designing a new logo. Gradient, shadowing and embossing can look great on a computer screen, but they are difficult to print on different materials or in different sizes. Commercial photographers usually have logos as simple as their name in a specific font, sometimes with a design element or two thrown in. Wedding photographers often vary from simple fonts to elaborate graphics and designs.
Avoid The Cliché | Photography Logo Design Checklist
Every few years or so, some new fads come along in logo design. The downside of following design trends, however, is that it usually means that the logo design becomes dated when the trend fades out of popularity, which is bad for logo designs that are supposed to be timeless and appealing. Do your competitors use solid, conservative images, or flashy graphics and bold fonts? Think about how you want to make your logo stand out from those of your competition. Will your logo be able to stand the test of time? Will it still be effective in 10, 20 or 50 years?
Color Is Vitally Important | Photography Logo Design Checklist
One of the most important considerations for logo design is the color scheme. This is not a superficial decision, as color has meanings and the ability to communicate ideas. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different meaning and can bring nuance to your message, so don’t fall into the trap of conveying the wrong message because of a simple brush stroke.
Find The Right Font | Photography Logo Design Checklist
Different font treatments and designs evoke a certain emotional response from us. You could definitely point out a design that had a classy feel to one that had a whimsical feel without any training. You don’t have to be a typophile to know how a font makes you feel when you see it. So, when looking for fonts for your logo, be sure to avoid gimmicky fonts, use negative space or maybe even tweak an existing font. Some logos even become recognizable because of their custom fonts.
Aim For Versatility | Photography Logo Design Checklist
In the digital age, where logos will appear on various devices and across social media, you must design something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. Vectors can be enlarged or reduced to pretty much any size, with no loss in detail or sharpness. For example, the lines and curves of a vector graphic will look equally as sharp on a small business card as they will on a giant advertising billboard.