Photography Logo Design Explained | 6 Logo Design Tips To Create A Killer Photography Brand
Photography Logo Design Explained | Creating an effective business logo requires a lot of hard work and dedication. It’s probably the best way to build a brand identity, make an impact on clients and make sure they remember your name, portfolio, website and come back for a second visit. With the surge of stock logos, however, the quality of branding for small businesses started going downhill. Many new designers fail to understand that a logo, unlike any other design element, is literally the public face of a business. And photography businesses are no exception.
When it comes to the photography industry, your brand is made of pretty much anything that represents you or your company, including the way you dress, how you answer the phone, your website, the paper your price sheets are printed on, etc. All of these are represented by one simple symbol: your logo. Having the right logo design is a crucial element of your branding strategy if you want to be taken seriously as a professional photographer. You have to make a strong statement and leave a memorable first impression of you and your business. How do you as a serious professional stand out from the crowd and create a quality logo that works?
Learn Logo 101 | Photography Logo Design Explained
Before you start designing your logo, you must understand what a logo is, what it stands for and what it is supposed to do. A logo is not just a graphic symbol – it should communicate your commercial brand through the use of shapes, fonts, and colors. An effective logo is unique, appropriate, practical, simple in form and successfully communicates the intended message. In its simplest form, a logo is there to identify, but to do this effectively it must follow the basic principles of logo design.
Keep It Simple | Photography Logo Design Explained
Remember the ultimate goal of your logo. Its job is to easily identify your business. So it should be clean, simple, direct and obvious. Commercial photographers usually have logos as simple as their name in a unique font, with maybe a design element or two thrown in. Wedding photographers often vary from simple fonts to elaborate graphics and designs. You can waste a lot of time going back and forth with ideas, but in the end, simplicity is always a win-win solution.
Maintain Versatility | Photography Logo Design Explained
A logo should be flexible and usable on pretty much any medium. It should ideally work just as well on a small object such as a golf ball as it would do much larger objects, from commercially printed calenders upwards. Using applications such as Illustrator from the get-go will save you endless headaches later on, as they support vector formats. Editing a vector logo is far easier than having to edit a pixelized image. It enables you to scale the logo to any size without lose of quality.
Be Original | Photography Logo Design Explained
However tempting it may be, clip art can be copied too easily and is being used on countless poorly designed business cards around the world. Not only will original design make a more impressive statement about your photography business, but it’ll set you apart from your competition. The last thing you want from a business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s critical to keep it original. Look at what’s out there and find an opening for something new.
Understand The Brand | Photography Logo Design Explained
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must appeal to a specific audience and when designing, you must keep your ideal client in mind. When selecting a company logo, know your target audience — both who they are and what they expect from you. Ask yourself what you want your logo to say about your photography business. Do you want your brand to look aggressive, modern, edgy and spontaneous? Or would you like it to come off subdued, patient and assured? Either way, choose a design that is memorable, stands out from competitors, and relates to your own brand. Think clean, appealing and appropriate.
Avoid Trends | Photography Logo Design Explained
Logo design, just like any other variant of design, has its own share of trends which keep falling in favor and out of favor over time. It makes sense to steer clear of cliches and come up with the unique logo that your business truly deserves. While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality. After all, why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing?