Photography Logo Design Guidelines | Shine On! Design Tips For A Logo That Will Take Your Photography Brand To The Next Level
Photography Logo Design Guidelines | Designing a logo sounds super easy – choose a random shape, paste the name of your business next to it, and voilà: your new logo. While technically this can be considered a logo, it doesn’t mean it’s necessarily a good one! Nor does it mean it’s an appropriate logo for your particular brand. There’s an entire industry behind effective logos for a reason – logo design is art, not an afterthought. After all, your logo will represent your entire brand and be the face of your business!
Yet, you’d be amazed just how many photographers out there completely neglect their logos! Don’t get us wrong, your work is the very best representation of you, your skills, and your creative vision. However, your logo is the most visible element of your brand and it will oftentimes be the first contact a potential client has with your business. In other words, your logo will more often than not be your first impression. And in this day and age of 6-second attention spans, you’ll definitely want to make sure you leave the best first impression possible. Here’s what you need to know!
Stand Out! | Photography Logo Design Guidelines
You will feature your logo on pretty much everything that leaves your office – from your business card and the rest of the stationery items to your online presence. Heck, you’ll use your logo as a watermark on your photos too. Needless to say, you need to make sure your logo is unique – after all, the last thing you want is to have your logo mistaken for a logo of another photographer! This is why it’s crucial you don’t copy, imitate, or parody other logos. Instead, take a look at what’s already out there and find an opening for something new!
Include The Name Of Your Photography Business | Photography Logo Design Guidelines
There are other things you can do besides ensuring your design is unique to raise brand awareness. It’s so simple, in fact, that many photographers miss it. If you want to make sure your potential clients remember who you are, include the name of your business in the design. Sure, there are companies such as Twitter and Starbucks that use only a graphic as their logo. However, keep in mind that they spend endless amounts of time and money on raising brand awareness before dropping the name from their logo. Of course, once you gain enough recognition, you too can drop the name from your logo, but for now, make sure your name is in there!
Keep It Simple | Photography Logo Design Guidelines
The goal is to come up with a design that will stand out from the crowd and get you noticed. However, make sure your logo stands out for all the right reasons! Adding unnecessary design elements will make your logo more noticeable for sure, but you don’t want your logo to overwhelm the viewer. Whenever we design a logo for a client, we advise them to stick with 2-3 colors max. We usually stick with 2-3 fonts as well, as the human eye finds it difficult to scan multiple fonts at once. You should also avoid using complex 3D effects and shadows, as well as using any other design trick just for the sake of using it.
The benefits of a simple logo are practically endless. For starters, a simple logo is a lot easier to remember than a complex logo. However, that’s not the only benefit. While a complex logo may look absolutely stunning on your computer screen, the finer details will be a real challenge when it comes to printing your logo on smaller items, such as your business cards, USB drives, etc. In fact, a complex logo is more than likely to turn into an unrecognizable smudge when scaled down. A simple logo, on the other hand, can be scaled to pretty much any size without affecting its usability or recognizability.
Usability Is Paramount | Photography Logo Design Guidelines
Another factor affecting the usability of your logo are the colors. Yes, you should keep the selection of colors down to the bare minimum, but keep in mind that there will be situations that will have strict limitations when it comes to colors. For example, think about faxing a contract to a potential client. Your 5-color logo might be stunning on your computer screen, but when faxed, all color will be removed. Will your logo be just as effective? Don’t rely on color to convey a particular message with your logo. If you do, you will need to find a way to convey the same message even when the color is removed.
Aim For Timelessness | Photography Logo Design Guidelines
Much like fashion, the world of logo design is filled with best practices, trends, and fads. While changing your wardrobe each season is a perfectly acceptable thing, changing your logo is quite the opposite. Your goal should be a logo that will last for as long as you’re in business. This means you should avoid following trends just for the sake of having a current logo. Trends come and go, and only a small fraction of them stick and become standards, while most go out of style.
As a result, your logo will feel dated and old a lot sooner than you think, and just when you think your logo is gaining some traction, you will need to do a complete revamp. This is more likely to confuse your potential clients and alienate the existing ones than boost your brand’s value, so you should avoid major design changes.