Photography Logo Design Hacks | Four Small Design Changes That Will Make A BIG Impact On Your Logo
Photography Logo Design Hacks | In the world painted with logos where even kids that can’t tie their shoelaces can recognize many logos, or are at least able to figure out the product or the service the company is offering simply by seeing the logo, creating an effective design involves a lot more than simply pasting the name of your photography business next to a random shape. In order to get the most out of your logo, you’ll need plenty of research, excellent design skills and just a pinch of creativity.
You need to make sure the graphic you design (or have professionally designed for you) not only stands out from the crowd and grabs the attention of your potential clients, but also conveys the nature of your brand, communicates your unique style, and is easy to use. The good news is that even though this might sound like a tall order, it can be done – without using tricks or gimmicks. Whether you’re about to design your very first logo for your photography business, or you’re considering redesigning an existing logo to boost its effectiveness, we’re sure these tips will help you create a logo that will give your business that extra punch you’re looking for.
Simplicity Never Fails | Photography Logo Design Hacks
Photographers are an incredibly creative bunch, so it shouldn’t come as a surprise that most kick off the design project with an intricate design already in mind. Remember, your logo doesn’t have to tell your entire story, nor describe absolutely every service you’re providing, which means you don’t need an overly complex design. A simple logo will be a lot easier to use as well – even though a complex design might look good on your computer screen, it is more than likely to turn into unrecognizable smudge when scaled down to fit a business card.
If you’re still not convinced that less is more, remember than a simple logo will be a lot easier to remember, which is ultimately your goal here – to create a graphical representation of your business your potential clients will remember so well they’ll be able to draw it from memory. So, throughout the design process, think about the things that can be removed from your logo, or at least simplified. After all, there’s really no need for intricate 3D designs or tacky shadow effects that add no real value to the design!
Show Your True Colors | Photography Logo Design Hacks
Color is one of the most powerful tools any designer can use – it can help you add that extra punch to your design and make your logo stand out, but it can also help you communicate a particular message and even evoke an emotional response. However, what you need to keep in mind is that every color has a different meaning, so you’ll want to do your research, unless you want to communicate the wrong message because of a simple brush stroke. Keep in mind your ideal client as well, as different colors appeal to different demographics!
While color can help you boost your logo’s effectiveness, it can also be element that breaks your design if you start playing around with colors too soon. Each time we design a logo for a client, we start with a black version and work on it till we’re 100% satisfied with it. It is only then that we add colors, which makes the logos we design usable in full color, in a single color, or gray scale. After all, if you rely only on colors to communicate a message, you need to find a way to communicate the same message even when the color is removed – whether you’re printing a document in gray scale or faxing it to a potential client.
Include The Name Of Your Business | Photography Logo Design Hacks
You’re designing a logo that will represent your photography business and help you build a memorable brand. In other words, you want your potential clients to know who you are, what you’re all about, and what you can do for them, which is why the name of your business is a critical element of your logo you can’t afford to overlook. Sure, there are companies out there that are using a simple graphic without the name of the business, but that’s because they already invested epic amounts of time and money into raising brand awareness before dropping the name from their logo.
While we’re on the subject of your name, there’s another thing you need pay special attention to: readability. We all have our favorites fonts and there’s nothing wrong with that, but using a complex calligraphic font that’s difficult to read for the name of your photography business won’t do you any good – on the contrary, it might even frustrate your potential client. Don’t make your target audience sit there trying to decipher your logo – instead, use a simple logo that’s easy to read in any size.
Avoid Using Templates | Photography Logo Design Hacks
This one might sound like an obvious one, but you’d be amazed just how many photographers decide to use a cheap logo template they found online, which can do more damage than you think! Most of these show all the telltale signs of amateur design, while the few good ones are already being used by many photographers out there. At the end of the day, the last thing you want is to have your logo mistaken for a logo of another photographer, so make sure your logo is designed just for you and your unique brand.