Photography Logo Design Ideas | How To Design A Logo That Gets People Talking
Photography Logo Design Ideas | In the good old days, having a logo designed for your business meant you made it big time! Nowadays, however, pretty much anyone can have a logo. Not only is it ridiculously affordable with logo templates being available online for a few bucks, but it’s easy as well. Thanks to the easy-to-use software, as well as the affordable apps for our mobile phones, logo design comes down to pasting your name next to a shape and calling it a day, right? If you’re looking for a logo that’s actually effective, then, no, not really. A logo is not merely some colors, fonts and fancy lines put together.
A well designed logo will not only represent your photography business, but it will also convey the nature of your brand and help your potential clients remember you a lot better. To put it in a nutshell, your logo is the face of your business. Would you get the cheapest moisturizer for your face? No? So why would you think cutting corners when it comes to designing a logo for your business would be a good idea? The design process requires thinking, artistic inputs and systematic planning, and here’s how you can make sure the logo you use truly represents your business and everything you stand for.
Include The Name Of Your Business | Photography Logo Design Ideas
So, if the goal of your logo is to represent your photography business and help your potential clients remember you better, what’s the most important element of it? If you said it’s the name of your business, you’d be correct. If you said anything else, you’ve got this whole thing wrong, and here’s why! Having an interesting logo is important, but if your potential clients don’t have a way of figuring out which business the logo represents, it’s pretty much useless – pretty, but useless nonetheless. Even brands like Twitter and Starbucks dropped the name of the business from the logo only a few years ago, after years and endless amounts of money spend on branding.
Know Your Target Audience | Photography Logo Design Ideas
If you’re hoping to grab the attention of your potential clients, you need to know who they are, what appeals to them and how to get on their radar. No, we’re not saying that you should be stalking your potential clients until you find out where they do their shopping, slip them your business card and walk away without saying a word. Even though this might get you some attention, you’ll want to define your ideal client in terms of age, gender, location, and even financial status, and then work from there.
Keep in mind that “everyone” is not a target audience – by zeroing in on your ideal client, you’ll have a much better idea of what kind of a logo you’ll need to get them to stop whatever they’re doing and pay attention to you. For example, the logo you’ll design if your target audience are high-school seniors looking for a portrait photographer will be a lot different than if your target audience were newlyweds or parents-to-be.
Make Sure Your Logo Design Is Versatile | Photography Logo Design Ideas
Whenever we start designing a logo for a client, we kick off the project by doing some sketching and designing rough drafts in black, and add color only once we’re completely satisfied with the actual shape of the logo. If you decide to use color right off the bat, it might affect your design decisions, and if you rely on color alone to communicate a message, your logo will be useless when the color is removed when you fax or copy a document with your logo on it. By leaving color as the last step of the design process, you’ll ensure seamless versatility, whether you’re using your logo in gray scale or in a single color.
Another thing you’ll want to pay attention to is the actual format of the logo file – to make a long story short, you’ll want to stick to vectors, which, unlike raster images, will allow you to scale your logo to pretty much any size without affecting quality, whereas raster images will turn into a pixelated mess after you zoom in past a certain point.
Get Inspired, But Don’t Steal | Photography Logo Design Ideas
Logo design is all around us, and you can’t help being influenced by a certain style or design approach. However, while you do want to take a look at what’s already out there, especially in your particular area or niche, you’ll need to find an opening for something new if you’re hoping to stand out. The last thing you want from your logo is to have it mistaken for that of a competitor. Don’t follow the pack, dare to stand out!
Aim For A Timeless Design | Photography Logo Design Ideas
While staying on top of the latest design trends is a good idea, keep in mind that it’s more important to stay true to the overarching personality of your brand. Much like in fashion, trends come and go, and while they matter when it comes to getting a new pair of jeans, it’s a slightly different story when it comes to logo design. Your goal is a logo that will be just as effective and current as long as you’re in business. Will your logo be just as relevant in 10, 20, even 50 years? That’s a sign of good design, so try and come up with something that will last.