Photography Logo Design Made Easy | 4 Characteristics Of A Good Logo
Photography Logo Design Made Easy | Starting any type of business can be an exhausting experience. The emotions are running high and there’s an endless stream of unexpected challenges, tasks, and obstacles you need to worry about when launching a photography business. If that wasn’t enough, new photographers are joining the industry on a daily basis, which makes standing out critical for your success. Standing out, however, is easier said than done! After all, there are many photographers out there offering similar, if not the same services. And your goal is to get your potential clients to think of you the moment they decide to hire a photographer!
The truth of the matter is that your ability to take amazing photos will get you only so far. If you’re hoping to turn your business into a household name, you’ll need to pay special attention to the way you brand it! Yet, you’d be amazed just how many photographers fail to realize the importance of branding, or mistakenly believe that branding is reserved only for international corporations. The truth is that building a solid brand is a crucial step on your way towards success, whether you’re a small business or a multimillion venture. And it all starts with your logo!
Your Logo Is The Face Of Your Business | Photography Logo Design Made Easy
Photography is an incredibly creative visual industry, so there’s no denying the fact that your photos will be the most accurate representation of your business. However, the most visible part of your brand won’t be your photos – your logo will! You’ll use it to watermark each photo, but you’ll also include it on every document that leaves your office, feature it on social media, and your stationery. In other words, your potential clients are more than likely to see your logo long before they get a chance to check out your portfolio. And if you don’t leave the right first impression, they might not even bother looking you up!
Dare To Be Different | Photography Logo Design Made Easy
If you want to grab a potential client’s attention, you need to ensure your logo stands out from the crowd. We live in a world painted with logos – there’s a logo on everything from the clothes you wear to the billboards you drive by on your way to work. And if that wasn’t enough, everyone with some money on their hands can get a cheap logo template, type in the name of their business and call it a day. This is why you need to take a look at what’s already out there and find an opening for something new. After all, the last thing you want is to have your new logo mistaken for a logo of your competitor.
Yes, you should avoid using cheap logo templates, because there are already many businesses out there using the same template. However, if that’s not enough to get you to reconsider, think of the reason why those templates are so cheap! They’re usually designed by amateurs or beginners trying to earn some extra cash on the side, and they tend to have all the telltale signs of amateur design. What first impression will a cheap logo leave on your potential clients? And more importantly, what will it tell them about the quality of the services and products you’re providing?
Aim For Versatility | Photography Logo Design Made Easy
Most photographers will go all out to showcase their creativity when working on their logo, adding countless elements and special effects to make the logo “pop!” However, what they tend to forget is that they’ll use their logo on a myriad of materials, in various sizes and color variants. This is why it’s crucial to keep the design as simple as possible. You see, your logo might look absolutely stunning on your computer screen, but when the time comes to scale it down to fit on a business card, all the fine details might disappear, or turn your logo into an unrecognizable smudge.
Another thing worth mentioning when it comes to versatility is the color. Yes, a 5-color logo will look amazing. However, imagine what will happen when you fax a contract to a potential client and all the color is removed from your logo! This is why we start with a design in black and white whenever we design a logo for a client. It is only when we’re 100% happy with the design itself that we proceed to adding colors and trying out different shades. This way, we ensure the logo works even when the color is removed, and nothing gets lost in the process.
Don’t Follow Trends Just For The Sake Of Being Trendy | Photography Logo Design Made Easy
You’ll definitely want to stay up to date with the latest trends when it comes to designing your logo. However, mindlessly following the latest trends just for the sake of designing a logo that’s trendy can, and is more than likely to backfire. Much like in fashion, trends in logo design come and go, and only a few of them stick around long enough to become a standard practice. This means your logo might end up looking dated and old sooner than you think. Instead of the latest trends, make sure the backbone of your logo is your brand’s identity, and you’ll have a logo that’s an accurate representation of your business.