Photography Logo Design Mistakes | Easy Fixes To Some Of The Most Common Design Pitfalls (And 3 Examples Of Great Photography Logos To Inspire You!)
Photography Logo Design Mistakes | Designing a logo is an incredibly creative project, so it shouldn’t come as a surprise that many photographers decide to design their own logos, or at least get involved in the process – after all, photography is one of the most creative industries, so it’s only natural the ideas photographers have are just as creative as their works. However, just like there’s much more behind a great photo than meets the eye, designing an effective logo involves a lot more than simply pasting the name of your business next to a pretty shape.
While this might sound obvious to many, you’d be amazed just how many poorly designed photography logos are out there. And if you don’t think a poorly designed logo is bad for business, think about your logo as the first contact a potential client has with your business – while your work is the best representation of your unique style and creative vision, a potential client is more likely to see your logo on your business card, or other stationery items than your work, and if your logo doesn’t leave a good impression, they might not even bother checking out your portfolio. To make sure you create a logo that grabs the attention of your potential clients and gets them excited to check out your work, we but together a list of the most common mistakes photographers make and a few tips to help you avoid them.
Don’t Copy Other Logos | Photography Logo Design Mistakes
While you do want to do your research before you start sketching your logo, keep in mind that your logo is a representation of your business, and the last thing you want is to have it mistaken for a logo of another photographer, which is why you’ll want to make sure you don’t end up copying, imitating, or parodying other logos. Instead, find an opening for something new and you’ll have a much better chance of standing out from the crowd.
This is also why using cheap templates isn’t as good of an idea as you might think – if you happen to stumble upon a decent template, chances are it’s already being used by many other business owners, some even in your area. However, that’s not the only reason why you should avoid using cheap templates. These are often designed by amateurs or beginners, and they tend to have all the telltale signs of cheap design. Think about it – what message about the quality of your work and services will a cheap logo designed by a beginner send to your potential clients?
Keep Things Simple! | Photography Logo Design Mistakes
While trying to make their logos unique, many photographers will keep adding unnecessary design elements, such as 3D effects, cheesy shadows, and other embellishments. While this may look decent on your computer screen, keep in mind that you’re going to be using your logo on various materials and different platforms, and an overly complex logo won’t necessarily translate well to each of them. For example, when you scale down a complex logo to fit it on a business card, it’s more than likely to turn into an unrecognizable smudge.
A logo isn’t perfect when there’s nothing left to add – quite the contrary; a logo is closest to being perfect when there’s nothing left to remove. Simplicity isn’t a euphemism for boring here – some of the most iconic logos are incredibly simple: think Apple, Nike, or even FedEx. Not only are simple logos a lot easier to use, but they’re also easier to remember; after all, you want a potential client to recognize your logo at a single glance, so make it easy for them.
Who Are You Again? | Photography Logo Design Mistakes
Another common mistake is a tricky one – photographers see iconic logos such as Apple’s or Nike’s logo and trying to make it as simple and memorable as possible, leave out one crucial element – the name of their business. While there are plenty of logos out there consisting only of an icon, you’ll want to make sure you include the name of your business. Remember, these companies spent countless amounts of money and time on marketing before dropping the name (Even Twitter dropped the name from their logo only a few years ago!), and since you probably don’t have the marketing budget that Starbucks has, include the name of your business in there. Of course, once your business gains enough recognition, you too can drop the name.
Be Consistent | Photography Logo Design Mistakes
Once you design your logo and you’re 100% happy with it, feature it on absolutely every piece of paper that leaves your office – everything from the business cards you hand out to the photos you publish on social media, should have your logo. If you already had a logo and you updated it, or went with a complete overhaul, you’ll need to update all of your materials, because using different logos can do more damage than good – it will confuse your potential clients and alienate the existing ones.
Not only should you use your logo consistently throughout your materials, but you should also look for particular elements of your logo you can use – for example, the color scheme you used in your logo can also be used in your marketing materials, linking the color scheme to your brand. The same goes for the fonts, and even the particular style of graphics. The idea is to help build awareness and brand recognition through consistency of visual elements that lead back to the face of your business – your logo.