Photography Logo Design Principles | 5 Essential Elements Of An Iconic Photography Logo (And 3 Examples To Inspire You)
Photography Logo Design Principles | A logo is a graphic mark that represents a business or an individual, and it’s usually featured on pretty much every product and piece of paper that leaves the office. Logos are essentially the faces of businesses they represent, and more often than not, the first contact a potential client has with that particular business. Yet, you’d be amazed just how many photographers out there think that designing a logo comes down to pasting the name of their business next to a random shape and calling it a day.
There’s an entire industry behind effective logo designs, and while all the iconic logos may seem super simple and easy to come up with, there are still many tricks and secrets that go into logos that stand out, grab the attention, and convey a message. That’s right! When done right, a logo can do much more than simply let people know the name of the business they represent. To help you come up with a logo that represents everything you stand for, is easy to remember, and sparks an emotional response from your target audience, we put together a list of 5 most important things you need to keep in mind throughout the design process. Let’s dive right in!
Dare To Be Different | Photography Logo Design Principles
We live in a world painted with logos. Just think about all the logos you stumble upon from the moment you wake up till you leave the house for work. When your phone goes off in the morning? There’s a logo on it. Brushing your teeth? Check out the toothpaste! Making coffee? Take a look at the coffee maker, coffee pods, and the sweetener. All these things have logos on them. And we’re talking about the first few minutes of your day. Needless to say, the number of logos is quite overwhelming. Luckily, our brains learned to ignore most of these logos.
This is bad news for you as a business owner. You want your logo to break through that mental barrier and grab the attention of your potential clients. So, what can you do to improve your chances? You can start off by making sure your logo is unique. Sure, you’ll want to do your research and see what’s already out there. However, keep in mind that you shouldn’t, under any circumstance, copy, imitate, or parody an existing logo. Instead, take a look at what’s already out there and find an opening for something new.
Avoid Using Cheap Templates | Photography Logo Design Principles
Every buck counts, especially if you’re just starting out. However, your logo is definitely not a place to cut corners and look for ways to save money. There are logo templates that cost less than the average cup of coffee, and while they may sound tempting, you’ll want to stay away from those. Even if you’re lucky enough to stumble upon a decent template, chances are it’s already being used by countless other businesses, some even in your own area. How is your logo supposed to stand out if it looks just like a logo of a competing photographer?
Invest In Quality | Photography Logo Design Principles
There’s another, even more troubling reason why using cheap templates is actually a bad idea. These are usually developed by beginners or amateurs, and they have all the telltale signs of cheap design. This is like leaving your logo in the hands of your neighbor’s artsy kid – a bad idea! A poorly designed logo will tell your potential clients that you don’t really care about quality that much. And if you don’t care about the quality of your logo, what will they think about the quality of your services and products?
Aim For Timelessness | Photography Logo Design Principles
Another excuse people use for opting for cheap templates is that they’ll use it until they get their brands off the ground. However, by the time you achieve some success, a lot of potential clients will learn the name of your business and remember your logo. By then, it’s already too late to revamp your logo, as it may alienate your existing clients and confuse the potential ones. The goal is to come up with a logo that will be just as effective for as long as you’re in the business. Of course, you can tweak it here and there, but the essence should remain untouched.
Include The Name Of Your Business | Photography Logo Design Principles
There are three types of logos out there – icon, logotype and combination of the two. A logotype or a wordmark is a logo that incorporates the name of the business or the product, often using a stylized font to introduce the element of uniqueness and capture the attention: think Disney, IBM, FedEx or CNN. Iconic or symbolic logos don’t necessarily have a particular inherent meaning to them: think Nike’s Swoosh, Pepsi’s patriotic circle, or Audi’s rings. There are businesses, both big and small, that choose to incorporate both elements into their designs, combining stylized text with an icon. Some designs intertwine the elements, such as the Starbucks’ logo, while others, such as AT&T’s logo separate the text and the icon, sometime using both elements, while other times using just the icon.
While you may be considering using an intricate abstract design for your logo, you should keep in mind that a lot of time and marketing goes into building awareness and recognizability of such logos. If you’re just starting out, it’s a better idea to either go with a logotype or a combination of a symbol and text. Later on, of course, once your logo gains traction and you build brand awareness, the textual element can be left out.