Photography Logo Design Recipe | Spice Up Your Brand With A Delicious Logo!
Photography Logo Design Recipe | Designing a logo is much like taking a great photo (something you know a lot about, we’re sure!) – on the surface, it looks simple and easy, making people think “I wish I thought of that!” But there’s a whole lot more under what’s visible at a glance to a casual onlooker, from many years of practice and experience, to the meticulous preparation and a pinch of creative vision and unique style. When done right, a logo can do the same things a good photo does – it can convey a message without using too many words, spark an emotion, and appeal to a specific audience.
Yet, you’d be amazed just how many photographers out there believe that designing a logo is nothing more than pasting the name of their business next to a random shape, or downloading a cheap template, typing in the name of the business and calling it a day. This can do more damage than you think, as your logo will oftentimes be the very first contact a potential client has with your business and your brand, and if it doesn’t leave a good impression, they might not even bother checking out your portfolio. To help you whip up a logo that will keep your clients coming back for more, we put together a short checklist of the most important elements all effective logos have in common.
Convey The Nature Of Your Brand | Photography Logo Design Recipe
Discovering your brand is like a journey to self-discovery. Choose 5-6 words that describe the style of your photography – is it fun, polished, edgy or classic, couture, romantic, modern or vintage, stylish or hyper-realistic? This will be the backbone of your brand and the common theme throughout all your materials, not just your logo, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it. It is only when you’re certain what you’re trying to convey with your logo that you should move on to the next step.
Versatility Pays Dividends | Photography Logo Design Recipe
In today’s digital world, your logo has to be able to transcend paper and look just as good on a roadside billboard as it does on your business card. Think about social media – will your followers be able to recognize your logo when used as an avatar? At the end of the day, your logo is the face of your business and your entire brand, which means it has to work well across all materials and applications, as well as in various sizes without affecting the message or the overall design quality.
Keep It Simple | Photography Logo Design Recipe
One of the most important characteristics of a great logo is simplicity. If you’re trying to stand out from the crowd and grab the attention of your target audience, the last thing you want is your potential clients sitting there and analyzing your logo. A cluttered logo isn’t going to do you any favors – all iconic logos have been simple, after all. Think Nike, Apple, even FedEx with its famous hidden arrow.
While you may be tempted to spice up your logo with whirls, gradients, shadows and other bells and whistles, it’s best to keep the design simple. Unless an element adds value to the design or reinforces the message, chances are, it doesn’t belong there. It’s been often said, “When in doubt, leave it out!” and it’s especially true when it comes to logo design. Whether your potential clients are scrolling down their Twitter timeline, or speeding by a roadside billboard, they should be able to recognize your logo instantly and understand its intended message.
Make It Readable | Photography Logo Design Recipe
Choosing the right fonts for your logo is just as important as the shape of the icon itself. You need a font that matches the style and nature of your brand – otherwise your logo will end up doing only one thing – confusing your potential clients. Even the world’s most hated font, Comic Sans, could work well in a newborn photography logo, but not so well in a high-fashion photography logo. If you’re strapped for inspiration, you can always go with tried and tested Helvetica, one of the most popular fonts being effectively used in many logos out there. But if you really want to stand out, you should consider creating a custom font just for your business.
Aim For A Timeless Design | Photography Logo Design Recipe
Graphic design is much like fashion – new trends and fads are coming and going, with things being hot today and long forgotten two months later. Staying up to date with the latest trends is not a particularly bad idea, but following them mindlessly can be incredibly detrimental to your brand. When it comes to designing your business logo, you’ll want to come up with a design that will stay relevant and last as long as your business does. Will your logo be as effective in 5 years? 10? What about 20 years down the road? The logo you design will be the face of your photography business, and if it gets dated quickly and goes out of style, your potential clients are going to assume the same about you and the style of your photography. Not a good thing!