Photography Logo Design Rules | How To Design A Photography Logo That Engages Your Target Audience
Photography Logo Design Rules | It’s hard to argue against the importance of a logo. In non-visual industries, it’s usually what potential clients first identify with in a brand. In the photography industry it plays second fiddle to your work, but it’s still a crucial visual cue and tie-together for your clients. A logo is a visual image of your business that helps to communicate and represent the nature of your brand and your style. Having the right logo design is part of your branding strategy if you want to be taken seriously as a creative, reliable, and professional photographer.
When it comes to the photography industry, a brand encompasses pretty much anything that represents you, your pictures, your style, or your business, including the way you dress, how you answer emails, your website, the paper your prices are printed on – and the list goes on and on. All of these are represented by one simple graphic: your logo. You have to make a strong statement and leave a memorable impression about you and your portfolio with a simple, memorable, and effective logo.
Be Original | Photography Logo Design Rules
What’s important is to come up with something that you believe is different from anything already out there. After all, a logo is what helps distinguish a brand from its competitors, so it’s crucial that the design stands out from the rest — something many photographers struggle with. The last thing you want from a company logo is to have it mistaken for that of another photographer. How is your logo going to be unique when many other logos in your industry feature similar idea? Stay clear of the visual cliches and come up with an original idea and design.
Focus On Your Message | Photography Logo Design Rules
When designing a logo for your photography business, know your brand and your target audience — both who they are and what they expect from you. Is the brand utility-driven or is it more focused on evoking emotion? Is it modern or classic? What does the potential client care about, and what does your brand aspire to be? Decide what you want your logo to say about your business and the services you’re providing. While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality.
Always Start With A Sketch | Photography Logo Design Rules
With a solid understanding of what needs to be communicated, it’s on to the first sketches: more often than not, these should be the pen and paper kind. This helps you to be experimental and not get caught up in the finer details. Put together your thoughts, collections, resources, inspiration and researches into a single design frame and start incorporating them into your sketch. Slowly, you will start getting the hang of it.
Simple Is Sometimes Better | Photography Logo Design Rules
In the digital age, where logos often appear on various devices and different materials, you must create something that transcends good old paper. It must look just as good on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. A complex logo can be incredibly hard to reproduce and more importantly, difficult to remember. Better to have a simple logo for your main design, and a souped-up version when a more complex version is appropriate, or the material allows.
Color is Vitally Important | Photography Logo Design Rules
One of the most important elements of a logo design is the color scheme. While not vital in the initial design phases, your choice of the colors will have a ripple effect throughout all of your brand’s materials and is a decision that should not be taken lightly in the final stages of the design process. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Think About Negative Space | Photography Logo Design Rules
Some of the most iconic logos in the world use a technique called double visual entendre, which is an overly fancy way to say that it has two pictures wrapped into one through clever interpretation of a concept or idea. Along the same vein as a double entendre is the age old trick of using the negative space in the design in some clever way. The best example for this technique is the FedEx logo and its hidden arrow.