Photography Logo Design Tips | Logo Design Tips To Help Brand Your Photography Business
Photography Logo Design Tips | Photography is an incredibly competitive industry, and there are many shooters out there with comparable skills. This is when branding comes into play to help give you the advantage over your competition. Logo design is all around us. To the general public, logos are an instant reminder of a business or a product, and to us designers they represent the challenge of incorporating our clients’ ideologies into one single graphic. If you’re in the process of redesigning your logo, or creating a new one for your photography business, then you’ll love today’s post!
Think about it. From advertising to business cards, your logo is everywhere. A well-designed business logo says to the world that you’ve arrived and are ready for some serious business. But it can cost big bucks to design a logo that truly works, so you’ll want to make sure that you’re spending your marketing budget wisely.
Be Unique | Photography Logo Design Tips
A logo is what helps a brand stand out from the crowd of competitors, so it’s crucial that the design is unique — something many brands struggle with. The last thing you want from a company logo is to have it mistaken for that of a competitor. So when creating your logo design, it’s important to keep it original. Look at what’s out there and find an opening for something new. Your competitors may be successful, but what works for them might not work for you. Originality will score integrity points and get you noticed.
Use Your Company Name | Photography Logo Design Tips
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are immediately identifiable, that’s because they’ve been around forever. Unless you want to spend money to add ornamental artwork to your schtick, get a logo that people can read. That’s not to say a logo can’t have an image and text. Later on, once your business builds up recognition, the text can be left out.
Make The Logo Readable | Photography Logo Design Tips
The point of having a logo is to make your company or product name stick in the client’s mind. That can only happen if the client can actually read it, easily, without squinting. Depending on who your small business is marketing to, you’ll want to remember that as the population gets older, our eyes stop being able to distinguish certain colors on top of similar colors. Make sure to balance and contrast colors especially when you are placing color on color. Too many fonts may also seem erratic. If your business name is “D.C. Jewelers,” you may wish to use a classy, serif font to accent the letters (especially if your name features initials). “The more, the merrier” doesn’t apply to fonts. You must limit yourselves.
Select A Simple Color Scheme | Photography Logo Design Tips
When taking the brand’s personality into account, you have to think about every element of your image. Bright and bold colors may grab someone’s attention, but could also appear brash; muted tones exude sophistication, but could be overlooked. One thing you have to be careful of as you explore color options is cost. Your five-color logo may be gorgeous, but once it comes time to produce it on stationery, the price won’t be so attractive. Also, make sure you do a color study. Look at your logo in one-, two- and three-color versions, because your logo can appear on a variety of media: signage, advertising, stationery, delivery vehicles and packaging, to name just a few – some of which will allow only the gray-scale version.
Use Effects With Caution | Photography Logo Design Tips
Be careful with effects that overwhelm your font or graphics. Effects often use shadowing that may make your business logo illegible when printed or when it is enlarged on a screen that’s bigger than the original. Your logo should be as simple as possible to effectively communicate your brand message. If you step back and say to yourself, “Is this too much?” chances are that it is.
Admit When You Need Help | Photography Logo Design Tips
While brainstorming logo ideas by yourself is a crucial step in creating your business image, trying to create a logo completely on your own is a mistake. If you find you are spending every weekend for a month researching and designing and restarting to design a logo for your small business, think about the value you place on your time as a growing small business owner. Use your strengths, put in a few hours doing what you are skilled at, and take the money you made to pay a professional.