Photography Logo Design Tricks | 5 Questions Every Photographer Needs To Answer When Designing A Logo
Photography Logo Design Tricks | If you’re passionate about taking pictures, launching a photography business will definitely be a dream come true – however, the process of launching a business can feel exhausting at times. There are countless decisions to be made and just as many problems to be tackled, so it shouldn’t come as a surprise that designing a logo oftentimes takes a second seat. However, failing to design a logo that truly represents your photography business and appeals to your target audience can do more damage to your business than you think!
Your logo is the face of your photography business and it will oftentimes be the very first thing a potential client sees – in other words, your logo is your opportunity to make your first impression, before a potential client even gets a chance to check out your work – and it’s completely up to you if this first impression will be good or bad! If you’re designing a logo for your photography business for the first time, or considering redesigning your logo to boost its effectiveness, we gathered the most important questions you need to answer if you’re hoping to create a logo that grabs your potential client’s attention and converts them into loyal fans and brand advocates.
Who Is My Target Audience? | Photography Logo Design Tricks
Defining your target audience isn’t important just when you’re designing a logo – your target audience will affect pretty much every aspect of your photography business, so if you haven’t already, you need to take some time to figure out who your ideal client is. And no, “everyone” cannot be your target audience. Make sure you know your ideal client in terms of age, gender, location, budget, and even marital status. Once you clearly define your target audience, you’ll be able to come up with a design that will appeal to them. For example, a popular high-school senior and a middle-aged CEO will be drawn to completely different logos.
What Am I Trying To Communicate? | Photography Logo Design Tricks
Once you define your target audience, you need to take a look at your business and the brand you’re trying to build. Do you want to be a high-end, luxurious brand that appeals to a particular group, or do you want to be a laid-back, affordable brand for the budget-conscious clients out there? Are you classic or edgy? All this, as well as many other things, can be effectively communicated with a logo, and it’s your job to make sure the message you convey to your audience really is the one you intended.
What Colors Are Most Likely To Convey The Nature Of My Brand? | Photography Logo Design Tricks
Color can definitely be your best friend if you know what you’re doing – it can help your logo stand out, communicate a particular message, or spark an emotional response. However, keep in mind that each color has a different meaning, and you need to make sure you do your research, because the last thing you want is to convey a wrong message because of a simple brush stroke! However, relying solely on color to communicate a message can be detrimental, as you’ll need to find a way to convey the same message even when the color is removed. This is why we create logos in black first every time we design a logo for a client, and only when we’re 100% happy with the design, we start playing with colors.
Do I Really Need To Include The Name Of My Photography Business? | Photography Logo Design Tricks
You probably already have a pretty good idea of types of logos out there. There are text-based logos, such as IBM, for example, graphic logos such as Starbucks and Twitter, and there’s a combination of the two – logos that feature both an icon and some text. While you might think having only an icon for your logo is a great idea, keep in mind that companies such as Twitter had to invest epic amounts of money in branding and marketing to raise the awareness enough to be able to drop the name out of their logos. Chances are, you don’t have that amount of money just yet, so you’ll want to make sure the name of your business is a part of your logo to make it easy for potential clients to figure out whose logo they’re looking at.
How Versatile Will My Logo Need To Be? | Photography Logo Design Tricks
Spoiler alert: your logo will need to be very versatile in order for you to get the most out of it. Think about it – you will use your logo on countless materials and in various sizes throughout its life cycle, and it needs to be able to seamlessly adapt to any and every one of them. This why we use vector files when designing a logo – vector files, unlike raster images, will allow you to scale your logo to pretty much any size without affecting the quality. Raster images, on the other hand, will allow you to zoom in on your logo only to a certain point, after which the pixels will become noticeable.
Another thing to keep in mind when it comes to versatility is the simplicity of the design. An overly complex logo might look great on your computer screen, but when the time comes to scale it down to a size that’s appropriate for a business card, it might turn into an unrecognizable smudge. Simple logos are also a lot easier to remember, which is ultimately your goal here – to create a graphic your potential clients will remember and associate with your photography business – so stay away from intricate 3D designs and unnecessary shadow effects.