Photography Logo Designs | Let Your Logo Speak For You! 6 Logo Design Tips To Help Brand Your Photography Business
Photography Logo Designs | Take a look around, and you’ll be amazed by how easily you can recognize brands simply by seeing those powerful images that represent their identities: their logos. From the fonts and colors used, to the shapes and images carefully incorporated in each design, these brand identity badges leave a mark in everyone’s mind, aiding recognition, and building awareness.
A logo is a vital part of your photography brand. It works together with other business elements such as your website, stationery, brand promise, and marketing efforts to set the tone for your business as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot, or fall short. As a rule of thumb there are several essential tips that photographers should keep in mind, if their logos are to be effective.
Simple Is Better | Photography Logo Designs
A complicated logo will often be difficult to print, and even harder to remember. Choosing to use a simple design for your logo is a wise move. The more lines, shapes, stories, colors, and fonts you have in your logo, the more provincial you look. If being provincial is part of your brand, then feel free to break this rule. Otherwise, less is more. Design a logo with clean, bold lines with very limited colors, as this is more effective than a complex 3D design.
Connect With Your Audience | Photography Logo Designs
It is understandable that you would want to like your own logo, but keep in mind that it has to appeal to your target audience, and should be designed with them in mind. Do not overshadow the intended message of the design with your personal views. Researching the target demographic to understand what appeals to it goes a long way toward delivering a positive reception of the brand. You should consider not only age, but also gender, location, education and income of your ideal client.
Focus On The Design | Photography Logo Designs
The most critical part of your logo is the design itself. Oh sure, it’s great to see your logo in the colors that you will eventually use, but in the initial stages of any design, the colors are of secondary importance. Logo designs have to be effective in black and white, as well as color. If your logo design uses color to convey meaning, think about how you can communicate that meaning when the color is removed. Don’t worry about colors in the first stages of the logo design process. They can always be added, or changed down the road. Now, having said that…
Boost Your Design With Color | Photography Logo Designs
Nothing makes an impression quite like color, which is why choosing the right color scheme is crucial in logo design. Since color has the power to convey emotion, you should first consider the message you wants to convey. While not critical in the initial design phases, your choice of the colors will have a ripple effect throughout all you branded material, and is a decision that should not be taken lightly in the final stages of the design process. Keep in mind that a conservative brand will do well with blue, while a modern, passionate culture will make a statement with red.
Be Unique | Photography Logo Designs
The biggest mistake you can make is designing a logo that parodies or imitates another brand’s design. A logo is a visual summary of the business it represents, and it should never remind people of another brand, or company. While it can be helpful to look at logos that your competitors are using (or even people in the same industry), this should never be used as a guide to designing your logo. The idea here is to be different than your competitors. To stand out in a cluttered marketplace. To have a logo that’s better than theirs.
Avoid Trends | Photography Logo Designs
A modern and trendy logo is fun to design, but it may go out of style sooner than you think. The design basis for an effective logo should be timeless elegance, so it will look right no matter how many years have passed or how many changes the company sees as it matures. An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?