Photography Logo Expert Tips | The Simple Guide To Designing A Memorable Photography Logo
Photography Logo Expert Tips | In a saturated market such as the photography industry, where pretty much anyone with some extra cash on their hands can buy a camera and set up a photography Facebook page, taking stunning pictures will take you only so far. If you want to turn your business into a profitable venture, you’ll need to find a way to stand out from the crowd of other shooters in your area or your particular niche. The easiest way is by building a memorable business brand.
Designing a logo for your photography business, or having it designed by a professional is the first and most important step in building a solid brand that helps you stand out. Even though it will oftentimes play the second fiddle to the pictures you take, your logo will still be the face of your business, and it needs to be able to appeal to your target audience, represent your business and communicate the nature of your brand. In other words, you can’t design an effective logo on a Sunday afternoon while watching your favorite show on Netflix. To help you navigate the tumultuous waters of designs and end up with a logo that stands out for all the right reasons, we gathered some of the most vital tips you need to know about! Let’s dive right in.
Be Unique | Photography Logo Expert Tips
Standing out means being different, which means you can’t really afford to imitate, copy, or even parody the logos your competitors are using. Looking what’s already out there is a good idea, but at the end of the day, you’ll want to find an opening for something new and create a logo that’s unlike anything else already out there. The last thing you want from your logo is to have it mistaken for a competitor’s logo. After all, it’s the face of your business, so make sure it’s unique!
Simple Is Better | Photography Logo Expert Tips
While being unique is vitally important, don’t get too carried away and forget about the age-old adage that less is more. This is especially true when it comes to logos – you need to come up with a combination of quirky and simple, or a logo that sparks interest and grab attention, but doesn’t require your potential clients to sit there and try to figure out what the logo is about. A complex logo is not only more difficult to remember and more likely to fail at engaging your potential clients, but it’s also much more difficult to produce, especially in smaller sizes.
Use Vectors | Photography Logo Expert Tips
Your logo will be used in a variety of ways and on many different materials, which means you’ll need to ensure versatility while you’re working on the design. Will your logo be just as effective when blown up to a size of a roadside billboard? What about when you use it as your Twitter avatar? This is why the format you use is crucial. Unlike raster images, vectors will allow you to scale your logo to practically any size, big or small, without affecting the quality, whereas raster images will become pixelated after a certain point.
Say It With Color | Photography Logo Expert Tips
Color is one of the most effective tools in design – it can help your logo stand out, grab the attention of the viewer, and even communicate a message or evoke an emotional response. However, keep in mind that every color has a different meaning, and it’s your job to make sure that whatever color you’re using perfectly matches the nature of your brand. Don’t fall into the trap of conveying the wrong message just because of a simple brush stroke. And lastly, you need to ensure the colors you use work well together – having a half of a dozen clashing colors will get your logo noticed for sure, but it might be for all the wrong reasons.
When designing a logo for a client, we usually stick to 2-3 colors for a few different reasons. First, this will keep the cost of printing under control – keep in mind that the more color you use, the more it will cost when the time comes to have your logo printed on hundreds of business cards. But that’s not the only reason why you should stick to 2-3 colors max. Any more, and your logo might end up overwhelming the viewer.
Use The Name Of Your Business | Photography Logo Expert Tips
Your logo is a representation of your business, and its most important goal is to help your potential clients remember you and what you can do for them. This can only happen if they know which business it represents. While there are businesses that are using only the graphic part of their logo, such as Starbucks and Twitter, that’s because they’ve already spent millions of dollars on marketing and branding – something you probably can’t afford, especially if you’re just starting out, which is why you’ll definitely want to include the name of your business. The name, of course, can be dropped from the logo once your brand gains enough traction and popularity.
Don’t Change It Too Often | Photography Logo Expert Tips
As the face of your business and the backbone of your brand, you’ll want to make sure your logo is timeless, as radical changes down the road will only confuse your potential clients and possibly even alienate the existing ones. Of course, you’ll tweak it now and then, but don’t completely change your logo unless it’s really necessary.