Photography Logo Expert Tricks | Get More Bang For Your Buck – 5 Design Tips To Turn Your Logo Into A Powerful Marketing Tool
Photography Logo Expert Tricks | Logos are defined as symbols or other small designs used by an organization to identify its products, uniform, vehicles, etc. To put it in a nutshell, a logo is a piece of design that represents a business, whether you’re a photographer and you use your logo as a watermark to tell the world “Hey, I took this photo!” or a shoe manufacturer using your logo on the shoes to differentiate your products from the other products in your niche. However, what many business owners fail to understand is that they can get so much more from their logos – without blowing a fortune!
When done right, a logo will not only represent your business, but can actually boost consumer engagement, regardless of the industry you’re a part of. It can create an emotional bond with your target audience and turn potential clients into loyal brand advocates for life. However, not all logos are created equal, and in order to get the most out of this seemingly simple graphic, you will need to pay special attention to a few things during the design process. Whether you’re designing your logo on your own, or hiring someone to do it for you, we put together a list that will ensure the end-result is a powerful, memorable, and effective representation of your brand.
Do Some Soul-Searching | Photography Logo Expert Tricks
Since your logo will not only be used to identify your business, but also convey a message about it, you will need to take some time and think about the nature of your brand and how you want to position it. This will be much like a road to self-discovery: come up with five words that describe a brand that would appeal to your target audience – is it formal, laid back, fun, professional, quirky, elegant, affordable, high-end? All these, and many other traits can be conveyed using a logo, but before you start sketching ideas, you need to figure out what it is that you’re trying to communicate.
Research Your Industry | Photography Logo Expert Tricks
Next, you’ll want to do some research. Take a look at the logos in your industry and your particular area, as well as the logos of your direct competitors to get a better idea of some of the common traits all of them have in common. While looking at other logos is a good idea for inspiration, make sure you don’t copy, imitate, or even parody other logos. Copyrights aside, the very last thing you want from your logo is to have it mistaken for a logo of a competitor, so when doing your research, look for an opening for something new that will help your logo stand out from the crowd and instantly grab the attention of your potential clients.
Pay Attention To Your Colors | Photography Logo Expert Tricks
Many studies have been published on the effect colors can have on everything from our emotions to our purchase decisions, so don’t take the colors in your logo lightly. Not only can they help your logo stand out from the crowd, but they can also help you communicate a particular message, evoke an emotional response, and guide the attention of the viewer, affecting their perception of your brand and the products and services you’re offering. Each color has a different meaning, which can also vary in different parts of the world, so do your research before you use a color.
Include The Name Of Your Business | Photography Logo Expert Tricks
Remember, the primary purpose of logos is to identify a business, so you’ll want to find a way to include the name of your business in the design itself. Sure, there are businesses that are using simple graphics without any text, such as Twitter and Starbucks, but keep in mind that these companies have been around for years now and have spent millions of dollars on marketing and branding efforts to gain enough exposure to be able to drop the name. If you’re just starting out, chances are you don’t have that kind of money to spend on marketing, so you’ll definitely want to include the name of your business. Once you gain enough popularity, of course, you too will be able to drop the name from your logo.
Keep Things Simple | Photography Logo Expert Tricks
When it comes to the design world, there’s no better piece of advise than to keep things simple. Sure, an intricate design will definitely stand out, but it might stand out for all the wrong reasons and end up giving you tons of headache down the road. First, simple designs are a lot easier to use – you can scale your logo to practically any size without worrying about the quality, while a complex logo might lose the fine details after a certain point.
Not only that, but simple design are also a lot easier to remember, which will boost the sense of familiarity the next time a potential client sees your logo, and in turn, it will be that much more likely to engage your target audience. You don’t want your potential clients sitting there trying to figure out what your logo is all about, so keeping the design simple should definitely be on top of your list of priorities.