Photography Logo Fundamentals | 6 Steps To A Logo That Brings Your Photography Business Into Focus
Photography Logo Fundamentals | So, you’re designing a logo? It sounds like a simple task, right? Draw a shape, type in the name of your photography business and you’re done. Not so fast! There’s so much more to creating a brand’s visual identity than just placing a name in a square and calling it a day. There are no shortcuts to a powerful logo design; if you don’t put in the work at every step of the way, you won’t get the results you’re hoping for.
Professional photography is an incredibly competitive market, and there are many photographers out there fighting for the same client base. This is when branding comes into play to help give you the advantage other photographers and stand out. You can’t overestimate the importance of a great logo. As the core of your branding, your logo will express the essence of your business and your style, and it will leave a memorable impression. There are countless designers today dishing out bad logos in bulk for crowd-sourcing websites. How do you as a serious professional stand out from the crowd and produce an effective logo that appeals to your target audience? Read on to find out!
Sketch And Brainstorm | Photography Logo Fundamentals
A lot of beginners jump right onto the computer to design a logo. However, more often than not, too much time is spent playing around with special effects and filters. Get all of your initial ideas down on paper and sketch out rough ideas and concepts, no matter how far out they seem. As you sketch different options, start eliminating the designs that feel weak or inappropriate. It is only when you are satisfied with your ideas that you should move to the computer.
Keep It Appropriate | Photography Logo Fundamentals
Yes, a logo is an image, but it’s also a representation of your brand. The logo must appeal to a specific audience and when designing, you must keep your ideal clients in mind. In other words, how you position the logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be effective in a logo for a newborn photographer, not so much for a wedding photographer. Remember, while it may be helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality.
Aim For Versatility | Photography Logo Fundamentals
It’s vitally important that you create your logo with versatility in mind. As the main component of your business identity, the logo acts as the cornerstone of your visual brand, so you should try and design something that goes beyond paper. This means it must be printable and usable on a variety of formats and processes while maintaining the integrity of the logo. At the end of the day, your logo must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size.
Less Is More | Photography Logo Fundamentals
It’s easy to get carried away with our design by adding tons of fun and interesting things but the bottom line is it has to reproduce really, really well. In the end, ask yourself, “Does this add value to my design, or detract from the message I’m trying to send?” It’s important to have a balanced combination of simple and quirky — you want your logo to stand out, but you don’t want someone to have to sit and stare, analyzing the logo.
Color Is Vitally Important | Photography Logo Fundamentals
One of the most important considerations for logo design is the color scheme. This decision shouldn’t be taken lightly, as color conveys meanings and communicates ideas. Warm, cool, bright, saturated, neutral, vivid, complimentary, light, dark, analogous, soft — all of these color types can be used effectively to reinforce your message. How you combine them is also equally important as they can create contrast, balance, and weight to help communicate your idea. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
But Don’t Forget The Black And White Version | Photography Logo Fundamentals
After you’ve brought your logo to life with color, consider how it will look when photocopied or faxed. If it looks cluttered and incoherent when used in black and white, its time to get back on the computer and make a different version of your logo that is purely black and white and ready for anything. One way to design a versatile logo is to begin designing in black and white. This enables you to focus on the concept and shape, rather than color, which is subjective in nature.