Photography Logo Guide | Stand Out! 6 Essential Rules Of Designing Great Photography Logos
Photography Logo Guide | With the power of the internet, and more eyes watching than ever, it’s vitally important for a business to communicate its unique message clearly by building a unique, memorable brand. And photography businesses are no exception. One of the most essential foundations of your brand identity is also deceptively small: your logo. Without a well-designed logo, your brand image is likely to fall flat fast.
Logo design is often described as a quick and easy job by business owners; you create a small graphic, stick it next to some text and you’re done, right? In reality, there’s a lot more to it, which makes the whole process of designing an effective logo that stands out for all the right reasons a challenging task. However, there are some time-tested guidelines you can follow in your quest for a great logo. Whether you hire an agency or decide to create it yourself, make sure your logo follows these rules.
Uniqueness | Photography Logo Guide
Your logo should be able to stand out as completely yours. When a potential client sees your logo, your business should instantly come to their mind. While it can be helpful to look at logos that your competitors are using (or even people in the same industry), this should never be used as a guide to designing your logo. Effective logos act like a shortcut for your potential clients and helps them instantly memorize it, understand the nature of your brand and quickly recall what you can do for them whenever they see the design. The secret to a unique and recognizable logo is looking what’s already out there and finding an opening for something new. After all, the last thing you want from your logo is to be mistaken with a logo of another photographer.
Longevity | Photography Logo Guide
Make sure that your logo never goes past its sell-by date: keep your logo fresh from the get-go by avoiding trends and staying true to your brand, and it might last you for a lifetime. Brand recognition takes time, and changing your logo can be detrimental to the reputation you have worked so hard to build. Remember, logos are used to identify businesses. The longer it’s in existence, the more readily people will recognize it, so you don’t want something that’s going to become outdated in a few months representing your photography business.
Versatility | Photography Logo Guide
Over the life of your business, you’ll want to use your logo on everything you send out. That’s the point of having a business logo in the first place. In order to do this, you’ll need a logo that’s adaptable to every medium. Designing a logo in vector format is one of the most vital rules designers should follow. Vector graphics allow a design to be infinitely scaled to any size without affecting the quality, whereas raster images that are made up of pixels will distort and become blurred when the size is altered.
Adaptability | Photography Logo Guide
Using consistent color scheme throughout your materials will become part of your brand – that’s understood. However, when it comes to the design of your logo, color must always come second. No amount of gradients can save a poorly designed logo, so begin by designing your logo in black and white. If your logo uses color to communicate meaning, figure out how you can convey the same idea when the color is removed. Another thing to keep in mind is the cost: printing a five-color logo is often a lot more expensive than printing a single-color logo.
Readability | Photography Logo Guide
Typography is so important in logo design that it can make or break a logo. Make sure you, or your designer test a few dozen fonts before choosing “the one.” Take time on your font choice and avoid common fonts – this will help set your design apart from amateur designs. More often than not, a logo fails because of a poor font choice. The more original the font, the more it will distinguish the brand. Examples of successful logos that have a custom font are Yahoo!, Twitter, and Coca Cola.
Simplicity | Photography Logo Guide
Adobe Illustrator, Freehand, Photoshop, and many other graphic design programs are incredibly powerful tools and have countless filters and effects that you can apply to your logo, but don’t get carried away! There’s a time and place for these tools, but it is not necessarily to design a logo. Complex images are less likely to be recalled later, so keep the logo bare-bones. Keep in mind, too, that a simple logo reproduces much more neatly to different sizes.