Photography Logo Guidelines | Six Great Tips To Help You Kick Start Your Logo Design
Photography Logo Guidelines | Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can affect a potential client’s brand perception, business decisions and overall attitude toward a service. Having the right logo design is part of your branding strategy if you want to be taken seriously as an established professional photographer. You have to leave a strong and memorable impression about your business and your photography style with your logo.
Photography is an incredibly saturated industry, and there are many professionals out there with comparable levels of work. This is when branding comes into play to help give you the advantage over other photographers in your niche. Keep in mind, though, that there are no shortcuts to an effective logo design; if you don’t put in the work at each step of the design process, you won’t get the most optimal results. Read on to find out what it is exactly that makes a logo stand out for all the right reasons.
Be Unique And Clever | Photography Logo Guidelines
How does a logo rise to prominence as a brand’s identity? Simple! By being unique and memorable. A logo is what helps distinguish a business from its competitors, so it’s crucial that the design stands out from the rest — something many photographers struggle with. In many cases, imitation is the best form of flattery — however, when the logo design is concerned, this is far from being the case. The last thing you want from a business logo is to have it mistaken for that of a competitor. What’s important is to come up with something that is different from anything already out there.
Keep It Easy And Flexible | Photography Logo Guidelines
if you’re trying to grab the attention of potential clients and remind current ones of your photography services, a busy or cluttered logo isn’t going to do your business any favors. Remember, some of the most iconic logos have been the simplest. It’s important to have a balanced combination of simple and quirky — you want your logo to stand out and grab the attention, but you don’t want someone to have to sit and stare, analyzing the logo.
Say It With Color | Photography Logo Guidelines
Ideally, the color choice for your design should be made based on your target audience. Consider the age, gender and cultural orientations of the ideal client, mix it with your artistic creativity, and you’ve got a killer color palette for your logo already! However, every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Another thing you need to be aware of are the printing costs: the more colors you use, the more expensive it will be for the business over the long term.
Aim For Versatility | Photography Logo Guidelines
In our digital age, where logos typically appear on various devices and materials, you have to design something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. One way to create a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature.
Don’t Follow Trends | Photography Logo Guidelines
While it is helpful to stay up to date on design trends, it’s more important to stay true to a brand’s overarching personality. Leave trends to the fashion industry. Trends come and go, and when changing a pair of jeans or buying a new dress is concerned, that’s fine, but when it comes to your brand identity, longevity is key. Following design trends often means that the logo design becomes stale when the trend fades out of popularity, which is bad for logo designs that are ideally supposed to be timeless and unique.
Understand The Brand | Photography Logo Guidelines
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience and when designing, you must keep your brand and your ideal client in mind. Is your brand utility-driven or is it more focused on evoking emotion? Is it contemporary or classic? Do you want your logo to emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (and many others) can be the central message of an effective design.