Photography Logo Hacks | 4 Simple Tips For Designing A Logo That Wows Your Potential Clients And Supercharges Your Photography Brand!
Photography Logo Hacks | Creating a logo can be as simple as pasting the name of your business in Helvetica next to a random shape and calling it a day. However, designing an effective logo is a completely different story. At the end of the day, a logo should do much more than communicate the name of your business; it needs to convey the nature and personality of your brand, stand out from the sea of other logos in your particular area or niche, and grab the attention of your ideal client. That’s a lot to ask from such a small graphic, but it can be done with the right guidance, a few industry secrets and just a pinch of creativity.
In order to design an effective photography logo that makes a favorable first impression of a professional, established and reliable industry leader, boosts brand exposure and helps you create a sense of loyalty between your business and your clients, you will need to give up on the idea that you can do it on a Sunday evening while waiting for your favorite TV show to come on. To help you get started on the right track and get the most out of your investment, we prepared a list of the most important things you need to keep in mind before, during, and after the design project.
Focus On Your Message | Photography Logo Hacks
Before you start sketching your ideas, you need to do your homework and figure out what it is that you’re trying to communicate with your logo. Not only will the look and feel of the logo depend on your industry, and your particular niche (After all, a high-school senior and bride-to-be will be attracted to completely different logos!), but also your own brand. Are you trying to build a budget-friendly or a high-end brand? Will it be serious or lighthearted? Classic or edgy? All these, as well as many other characteristics can be effectively conveyed using the shapes and colors in your logo, and your logo will be much more effective if you know what it needs to convey about you and your photography business.
Effective Logos Are Clean And Functional | Photography Logo Hacks
Throughout its life cycle, your logo will be featured on many different materials and in various sizes, so unless you want a logo you’ll need to redesign after a couple of months, you want to create a clean and versatile logo. Keep in mind that while a complex logo might look great on your computer screen, it might turn into an unrecognizable smudge when scaled down to fit on your business card. All the fine details will get lost, and if you use cheesy shadows and 3D designs, you will gum up the design the moment you try to use it in a smaller size. Remember, your logo needs to look just as stunning and be as effective on a business card as it would be on a roadside billboard!
Another way to ensure versatility is using vectors during the design stage, not raster images. Raster images are made of pixels, and vectors are essentially mathematical calculations from one point to another, so while raster images will allow you to change the size only to a certain point before the individual pixels start becoming visible, vectors will allow you to scale your logo to pretty much any size without affecting the quality. If you’re designing your own logo, pay attention to the software you’re using and the file formats you use to save your logo, and if you’re having someone else design your logo for you, make sure you request vector files.
Colors Can Make Or Break Your Logo | Photography Logo Hacks
Color is another design tool that can considerably affect the usability of your logo. While it can be a great tool to convey a particular message, make your design come alive and grab the attention of your target audience, it can also limit the versatility if you’re not being careful. Bear in mind that many applications will have color restrictions and some will allow using only one color or gray scale. For example, if you’re faxing something to a potential client, it will automatically turn the document into a black and white document, or you might be using a printer at the office that doesn’t support color printing.
It’s your job to make sure your logo is just as effective in each of these cases, so if you’re relying on color alone to communicate a particular message, you’ll need to find a way to convey that same message even when the color is removed. That’s why whenever we start designing a logo for a client, we create it in black first, and only after we’re completely satisfied with the look of the design, we proceed and add colors and gradients to give it that extra punch.
Don’t Copy What Your Competitors Are Doing | Photography Logo Hacks
Your logo will act as a representation of your photography business and it should help potential clients differentiate your business from every other photography business in your area. In order to do that, it needs to be unique, so don’t copy, imitate, or parody logos of other business. Instead, when looking what already out there, you need to find an opening for something new. Not only will an original design make a more impressive statement about your brand, but it will be much more likely to appeal to the right audience.