Photography Logo Secrets Revealed | The Photographer’s Cheat Sheet For Designing A Picture-Perfect Logo
Photography Logo Secrets Revealed | With the power of the Internet, and more eyes watching than ever, it’s vitally important every aspect of your photography business makes the best impression possible and effectively conveys the nature of your brand, your unique style, and your creative vision. Needless to say, this is especially true for your logo. Even though the logo will sometimes play the second fiddle to your photos when it comes to conveying your style, it is still the face of your business, which means many potential clients will see your logo long before they get a chance to check out your portfolio!
A well-designed logo will also help your potential and existing clients remember you and your brand, which is incredibly important, especially in saturated industries such as the photography industry. There are countless photographers out there offering similar services and using the same equipment, so you’ll definitely need every bit of help to differentiate yourself, stand out from the crowd of other shooters and grab the attention of your target audience. So, what can you do to ensure you end up with a logo that does just that? Read on to find out!
Keep It Simple | Photography Logo Secrets Revealed
When Robert Browning said in one of his poems that less is more, he probably had no idea he tapped into the most important design creed. This motto soon made its way into architecture, and from there it took over the world, and for good reason! A simple logo will be a lot easier to use than a complex one. Think about all the applications through its life cycle – from the business card and other stationery items, to your social media avatars – and it becomes obvious that you’ll need a logo that will be just as effective regardless of its size or shape, or even the material it’s being used on.
Yet, you’d be amazed how many photographers opt for complex designs which, while they might look OK on a computer screen, oftentimes turn into unrecognizable smudge when scaled down to fit a business card. Simple logos are also a lot easier to remember, so you’ll want to avoid using unnecessary shadows, effects, and other design elements that only detract from the impact of your logo.
Be Unique And Clever | Photography Logo Secrets Revealed
Just because you need to keep your logo simple to ensure usability and memorability, it doesn’t mean your logo should be boring. If anything, it should be able to stand out and grab the attention of your potential clients. While this might sound difficult to achieve, it’s not impossible. Think Amazon’s line pointing from A to Z to imply they carry everything from A to Z, while also forming a smile! Or the FedEx arrow made by the negative space between the letter E and X to indicate forward movement and speed. Details like these are what turn seemingly simple logos into designs that tell a story without overwhelming the viewer.
In addition to keeping the logo simple, you’ll also want to ensure it’s unique. The last thing you want is to have your logo mistaken for that of another photographer, yet you’d be amazed just how many photographers decide to cut corners and use a generic logo template that countless other business owners, some even in their area, are using. You’re a part of an incredibly creative industry and your logo needs to be able to show that, so take a look at what’s already out there and find an opening for something new.
Know Your Brand | Photography Logo Secrets Revealed
A logo should be a lot more than just a combination of a random shape and the name of your business if you want it to be effective. To make sure you’re getting most out of it, you’ll want to pay close attention to each element, from the fonts and colors, to the shapes you’re using, and ensure they all match the nature of your brand. Whether you’re using sharp or soft edges, flowers or abstract shapes, cold or warm colors, and many other similar decisions will depend on your brand. Are you a high-end fashion photographer, or a laid-back lifestyle shooter? Is your brand modern, classic, or edgy? Do you want to attract high-school seniors or brides to be? All this, and many other things, can be effectively communicated using your logo!
Ensure Versatility | Photography Logo Secrets Revealed
In order to improve the usability of the design, keeping it simple will take you only so far! You will also need to pay attention to the actual file formats you’re using. For example, using vectors is a good rule of thumb, because unlike raster images, it will allow you to scale your logo to pretty much any size without affecting the quality, whereas the raster image will start breaking into pixels after a certain point. And lastly, you’ll want to pay attention to color as well.
While color definitely is a powerful tool that can help your logo stand out, communicate a particular message and grab the attention of your target audience, you will want to stay away from playing around with the color until you’re 100% satisfied with the design in black. This will allow you to focus on the shape, rather than getting distracted by colors and effects. It’s also worth noting that this way you’ll be able to use your logo even when you need a single color version – think watermarks on your photos or faxing documents.