Photography Logo Tips | The Photographer’s Guide To Designing A Logo: Capture Your Brand In A Single Graphic
Photography Logo Tips | It’s hard to argue against the importance of a well designed logo. In non-visual industries, it’s often what potential clients first identify with in a brand. In the photography industry it plays second fiddle to your work, but it’s still a crucial visual cue and tie-together for your brand. Every business, big or small, needs a great logo, but photographers perhaps need one even more than most — as potential clients are going to want to get visually strong results from you, you need to look sharp from every angle.
Just as other industries, the photography market too has thousands of competitive photographers who have to offer their services in a unique and memorable way to beat their competition and get work from clients. So if you are a photographer trying to make a name for yourself, then, besides quality work, you have to come up with a sound branding strategy as well. And having the right logo design is a vital part of your branding strategy if you want to be taken seriously as a professional.
Exposure: Do Your Research | Photography Logo Tips
To start your logo design process, take a look at what’s already out there. Checking out the competition can help you position yourself as relevant but unique within your particular niche. What’s important is to design something that you believe is different from anything already out there, and make sure that your logo does not look like your competitors’ logos, because the imitation will leave a bad impression on your potential clients. So, right from the design elements such as the fonts, colors and icons or images to overall design, your logo must stand out. You don’t want to repeat the overused, cliched themes in your industry; so think about what you can do to stand out for all the right reasons.
Focus: Create Your Detailed Design Brief | Photography Logo Tips
Once you’ve got the feel of your industry at large, you can start focusing in on your own photography business, and defining what you’d like your logo to convey. You want to communicate to your designer every aspect of what you’re looking for in a logo. An uninspired logo that looks like all the other photography logos will give the impression you lack ideas, which will affect your potential client’s perception of your skills. The more clearly you lay out what you want, and the more detail and examples you provide, the more likely your designer is to come up with something you’ll find appealing.
Edit: Make Sure All Elements Match Your Style | Photography Logo Tips
Photographers oftentimes use their logos as watermarks on the pictures they take, so you need to choose an elegant logo that will look great wherever you use it. Generally, bold fonts are not very suitable for watermarks, so consider using script style or very thin fonts instead. Baby and child photographers choose prettier figures, while, on the other hand, artistic and abstract photographers choose abstract logos.
Develop: Give Feedback To Your designer | Photography Logo Tips
The logo design process is a collaborative effort between you and the graphic designer you decide to hire. This means feedback on your end is a crucial element to make the process flow, and designers will appreciate the effort you put into responding to their ideas, concepts, and drafts. While no one likes to see his/her work criticized, constructive criticism will enable your designer to improve the logo, making this step an essential component of any design project.
Exhibit: Choose The Final Design | Photography Logo Tips
At the end of this process, you will have a few versions to choose from. Think about how the logo will look in different sizes, colors and on different materials. In this day and age, your design will need to be able to hold up when viewed on a large screen, a mobile device, apparel, or even a building. When taking the brand’s personality into account, you have to think about every element of the image, even the color scheme. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
As a photographer, you are represented by your work. But a professionally designed logo can introduce people to your style and values before they’ve ever seen any of your pictures. It’s worth putting some time into getting a great logo design. However, keep working to make your images as good as possible. Remember, great branding only helps give you that little extra edge, it can never take the place of the quality of your images.