Photography Logo Trends | Is Your Logo Working For You? Logo Design Trends to Help Brand Your Photography Business
Photography Logo Trends | How a business presents itself to its clients can be the difference between success and failure, and photographers are no exception to this rule. As the core of your branding, your business logo should convey your values and personality, and leave a memorable impression. Think about it this way: If you can sum up the core of your business in one word, your logo is the visual representation of that word.
We have the most innovative, up to date, and instant tools at our finger tips, and the technology is more efficient than ever. That is why when it comes to logos, business owners want to utilize the best and most streamlined images and words to communicate a story about their brand, product, or company. To accomplish this, you have to design a modern logo. We reveal the latest trends in branding, identity, and logo design. You don’t have to follow them, but you should be aware of them.
Black & White | Photography Logo Trends
A powerful logo should always hold its own even in black and white. And sometimes that’s all you need. Gradients look great, and can work if you really know what you are doing, and are aware of the complications and limitations of commercial printing. If you are not so experienced, then it’s really best to avoid using any gradients whatsoever. When designing your basic logo idea, start simply. Design it in solid black. Then when you have the basic structure, you can then move onto adding color if needed.
Logotypes | Photography Logo Trends
Logotypes can also be a great excuse to play with exciting typefaces, and trendy treatments, such as the embossed, or letterpress look that’s getting so much attention these days. Custom type helps make sure that your unique logo will stay that way. The big boys of the web, websites such as Google and Facebook, have inspired the logo design of a generation with their incredible simplicity. In many cases, those initial logotypes were less legitimate logo design, and more “put our startup’s name in a simple font, and stick it up on the web, we’ll deal with branding later,” but it turned into a trend nonetheless.
App Store Influence | Photography Logo Trends
App design has become really popular, so it’s not surprising that the professionally-designed, slick icons that dominate the app store, and populate your digital devices have moved into branding, particularly logo design. These logos tend to be quite “shiny,” thanks to a few carefully-blended white gradient layers. The square logos have rounded corners. Some seem to glow as if lit from within, which is a compelling, and trendy effect in itself.
Simplification | Photography Logo Trends
From Microsoft to Harvard University, many re-brands have appeared lately baring their bones. It could be argued that logo design has always followed this path – simplify a well-known logo over time as it becomes more familiar. Sure, everything might be in 3D these days, but flat logos are a great, and simple way to get a message across.
Versatility | Photography Logo Trends
Make sure that your logo can be used over a variety of different media outlets. For example, your logo should be easily viewed in print, in high-resolution, on a website, on a Twitter avatar, on business cards, and even on T-shirts. For this reason, logos should be designed in vector format, to make sure that they scale to any size. It should ideally work just as well on a small object such as a golf ball, as it would do much larger, from commercially printed posters upwards. In this situation, remember these three powerful words: keep it simple! Simple, but powerful logos dominate the business world, and always prove to be the best icons for standing the test of time.
Negative Space | Photography Logo Trends
Your logo should be impressive, and be able to appeal to your target audience by ensuring that you can provide them with trust and power in your brand or product. There is a technique called negative space which is repetitively used by designers in order to give a very new, yet simple touch to the logo designs. It manifests that you don’t have to beautify your logo design with complex things, just by adding some simple features you can still create a marvelous design. The industry standard example for this technique is the FedEx logo and its hidden arrow.