Photography Logos Made Simple | What Makes A Good Photography Logo?
Photography Logos Made Simple | Photography is an incredibly competitive and highly saturated industry, and there are many photographers out there with comparable levels of work. This is where branding comes into play to help give you the much needed advantage over other photographers. As your photography business grows, you will probably want to think about getting a custom logo designed. After all, a logo creates a visual identity for you business and can help you stand out even in the most saturated niche.
Photographers often believe they’re represented just by the pictures they take, but a professional logo can effectively sum up all your work in a simple, memorable design. And just as every stunning picture is the result of many skilled techniques, there are behind-the-scenes tactics for designing a good logo. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can affect a potential client’s brand perception and decision whether to hire you or not.
Know Your Brand | Photography Logos Made Simple
Yes, a logo is an image, but it’s also an introduction to your brand. It has to reach and appeal to a specific audience and when designing your logo, or writing the design brief, you must keep your ideal client in mind. Whether you’re an edgy fashion, luxury travel, flirtatious lifestyle or classic wedding photographer your logo should have a direct connection with the style of your photography. Think how silly it would feel for an edgy fashion photographer to have a Comic Sans font as their logo. Use that same font type for a fun lifestyle photographer, and it just may work.
Do Your Research | Photography Logos Made Simple
To start your logo design process, take a look at what’s already out there in your particular niche. Checking out the competition can help you position your brand as relevant but distinct within the world of photography logos. You don’t want to repeat the overused, cliched motifs in your industry; so think about what you can do to stand out from the sea of potential competitors. Think about it, why not use a design that you actually came up with yourself rather than mindlessly copying what everyone else is doing?
Aim For Simplicity And Versatility | Photography Logos Made Simple
It’s essential to have a balanced combination of simple and quirky — you want your logo to stand out, but you don’t want someone to have to sit and stare, analyzing the logo. And in our digital age, where logos will appear on various devices and multiple materials, you will want to design something that goes well beyond paper. A good logo is simple and versatile. You should be able to print it in one color, print it small, print it large, place it on a light background or on a dark background.
Consider Including The Name Of Your Photography Business | Photography Logos Made Simple
Commercial photographers usually have logos as simple as their name in a customized font, with maybe a design element or two thrown in. Wedding photographers, on the other hand, often vary from simple fonts to complex graphics and designs. The type of logo your brand can use depends on the name of your business as well. If your photography business has a unique name, then you could get away with a logotype. But if you have a generic name, then you’re going to need something to identify the company by, which can be achieved by using a logo mark.
Stay True To Your Colors | Photography Logos Made Simple
One of the most important considerations when designing a logo is the color scheme. This is not a superficial decision, color carries meanings and conveys ideas. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a unique meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Don’t Follow Trends | Photography Logos Made Simple
An effective logo should be timeless. Will yours stand the test of time? Will it still be appealing and able to stand out in 10, 20 or 50 years? While it is a good idea to stay up to date on design trends, it’s more vital to stay true to a brand’s overall personality. Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.