Photography Logos | 4 Vital Things You Need To Know About Your Logo!
Photography Logos | In theory, logo design is super easy – you put together a random shape, type in the name of your business, and you’re done. However, while this might technically be true for designing a logo, designing an effective logo is quite a different story. We live in a world painted with logos: everything from the clothes we wear and the food we eat to the cars we drive and the roadside billboards we drive by seem to feature a logo. In fact, the average person sees a few dozens of logos by the time they leave their home for work, and our brains have learned to filter out most of them.
This is great news, because processing each logo we see would simply be impossible. However, this is really bad news for business owners: not only does your logo have to compete with many other logos out there, but it needs to be able to break through your potential client’s mental barrier in order to get you noticed. As if that weren’t enough, it also needs to appeal to a specific demographic, and convey the nature of your brand. Designing a logo no longer sounds that easy, does it? To help you design a logo that works for you without losing your mind, we put together a list of things you’ll want to keep in mind throughout the entire process. Let’s dive right in!
Your Logo Represents Your Brand | Photography Logos
Your logo will be the most visible element of your brand and the most common point of contact, so make sure it’s an accurate representation of everything you stand for. Is your brand high-end or laid back? What are some of the values behind it? Do you focus on fast turnaround, quality, or great value for the price? All these, and many other things can be effectively communicated with your logo, so before you start sketching, make sure you’re certain what you’re trying to communicate with your logo.
Your Logo Doesn’t Have To Be A Camera | Photography Logos
Many photographers feel some sort of pressure to include a camera in their logos to make it obvious what it is that they do. This is one of the most frequently used icons in photography logos, so if you’re hoping to stand out, you need to make sure the design is just perfect, otherwise your logo is more than likely to blend in with all the other logos. Another thing you’ll want to avoid is using cheap templates. While you think you’ll be saving some serious money, you can actually end up doing more damage than good. Not only are these templates designed by amateurs and beginners, but they have all the telltale signs of cheap design. Think about it, if your logo looks like it was designed by a beginner for a few bucks, what will that tell your potential clients about the quality of the products and services you’re providing?
Even if you’re lucky enough to stumble upon a decent template, keep in mind it’s more than likely that the template is being used by many other business owners out there, many even in your area or your particular niche. How are your potential clients supposed to remember your business if the logo you’re using looks just like a logo of another photographer? To get the most out of your investment, to put it simply, avoid stereotypical designs and ensure your logo is 100% custom-made for your photography business.
Make Sure Your Logo Is Versatile! | Photography Logos
Photography is one of the most creative industries, so it shouldn’t be that difficult for you to come up with a design that will stand out and grab the attention of its intended audience. However, keep in mind that people won’t be seeing your logo just on their computer screens in full-size – you’ll use your logo in various sizes and on different materials, and it needs to be able to adapt to pretty much every situation you throw it in, from mobile devices to print materials. So, what can you do to make sure your logo is just as stunning on a business card as it is on your computer screen?
First, make sure you’re using vector files. Unlike raster images, vectors will allow you to scale your logo to practically any size without affecting the quality, whereas raster images will start breaking down into pixels after a certain point. Another thing to keep in mind is the colors you use will affect usability and versatility. There will be applications which will not allow using all the colors you used for your logo, limiting you to only one color, or forcing you to use your logo in black and white. Now, if you rely too heavily on color to convey a message, you will need to find a way to convey the same message even when the color is removed.
Ensure Readability | Photography Logos
One of the most important, yet often overlooked, elements of every logo is the name of the business. While there are companies such as Twitter and Starbucks that decided to leave out the name from their logos, remember that they spent endless amounts of time and money on building brand awareness before dropping the name, so unless you have the marketing budget of Starbucks, you’ll want to add the name of your business. However, it’s best if you played around with a few fonts first to check which one works best – and is easiest to read. You want your potential clients to recognize your logo the moment they see it, not sit there for hours trying to decipher the name of your business.