Photography Marketing Expert Advice | How To Boost Your Photography Business Without Spending More Money
Photography Marketing Expert Advice | Promoting the services you provide will be one of the most challenging things you will have to do, especially if you are just getting started in the photography industry. It can be frustrating because it feels like you can’t get your message in front of the right people, but marketing doesn’t have to be expensive or overwhelming; however, it does have to be innovative in order to get potential clients to choose you over other photographers.
With an arsenal packed with technical expertise, an eye for beautiful design, and no shortage of creativity, a talented photographer can turn even the most mundane platform into a powerful marketing tool. We’ve gathered some of the most popular tactics that are geared towards helping professional photographers turn a passion for taking pictures into a profitable business. Let’s jump right in.
Keep Your Portfolio Up To Date | Photography Marketing Expert Advice
As a service-based business, your website will oftentimes act as your storefront and showcase your work and the services you’re providing. It should beautifully and professionally display only the best examples of your work, advertise your pricing packages and list your contact information so that you can reel in new business. However, keep in mind that maintaining an effective portfolio is a lot like gardening. Every so often you have to prune and selectively remove pieces that are no longer representative of your best work, and include new examples that show a new skill or service you’re providing.
Blog On A Regular Basis | Photography Marketing Expert Advice
Google likes websites that have fresh content on a regular basis, so try to blog the pictures you take, blog about things that appeal to your target audience, and feature vendors that have similar ideal clients as you. For example, wedding photographers may want to put out a series on their blog with tips for newlyweds for having better wedding pictures (such as hiring a professional lighting company or not getting ready in a church kitchen) whereas portrait photographers could write about what to wear to a shooting. At the end of the day, a website is like a brochure, whereas a blog is like an ongoing conversation, where providing information to your clients can actually help them value you and perceive you as an expert on the subject.
Become A SEO Master | Photography Marketing Expert Advice
Search engine optimization is not as complicated as it sounds at first. If you have a blog, it’s easy to get started. All you have to do is include keywords throughout text, tags and images that will help potential clients find you. When uploading new pictures to your website, use the ALT tag fields to describe your images, and make sure to include the keywords you want to rank high for. SEO is a tactic you work on over time and build up a stronger online presence. It’s not something that you can do today to get clients next week, but again, it should be an essential part of your long term marketing strategy.
Market On Social Media | Photography Marketing Expert Advice
One of the key parts of marketing is reaching out to potential clients on a level that they use, know and feel comfortable with and at the moment. The most commonly used examples of this would be Facebook and Twitter. In other words, social media isn’t just a place to share funny cat pics. A good social media presence is a must-have for anyone who’s trying to market and profit from their photography website. So, when you blog the pictures from your client’s photo session, take a moment to post them on Facebook, Twitter or any other social media outlets that your target audience uses. They’ll share the pictures with their friends and you’ll boost your web traffic as they point other people your way.
Referral Gifts For Clients And Vendors | Photography Marketing Expert Advice
Past clients are a great source of referrals, and what better way to thank them and encourage referrals than by offering a reward? You’ll want to offer them something of value, something such as a service or product you can offer that doesn’t cost you too much but has a high perceived value. Remember that referral gifts are appreciated by vendors that have given you business as well, so offer a free session or a family portrait to keep it on the free side.