Photography Marketing Expert Tips | Grow Your Photography Business Faster Than A Speeding Bullet! 5 Marketing Hacks Every Photographer Needs To Know
Photography Marketing Expert Tips | Starting a photography business isn’t easy. You have to deal with bureaucracy, get the right equipment, handle customers, and as if that weren’t enough, you have to worry about all the competitors out there fighting for the same target audience. It’s no wonder so many new photographers feel overwhelmed. However, running a successful photography business isn’t as difficult as it may seem at first – especially if you know all the right tips and industry secrets.
Not so long ago, having a marketing strategy meant putting out an ad in local newspapers and sitting back, waiting for the phone to start ringing off the hook. My, my, how times have changed! Not only the competition is fiercer than ever before (And not in a good, Beyonce kind of way!), but the marketing industry itself has evolved quite a bit. Thanks to the introduction of the Internet, photographers have more options than ever before when it comes to marketing their products and services. So much so, in fact, that choosing the right tools can be the most challenging aspect of building a marketing strategy.
Define Your Target Audience | Photography Marketing Expert Tips
Knowing who your target audience is is absolutely vital for the success of your marketing strategy. At the end of the day, a marketing strategy that will appeal to a high-school student won’t do you any good if your target audience are new moms or brides to be. So, before doing anything else, take some time to clearly define your ideal client. Get to know them in terms of age, gender, location, and even financial status. All these things, and many others, will affect every aspect of your marketing strategy, so make sure you get them right from the get-go.
Your Online Presence Is Vitally Important | Photography Marketing Expert Tips
Regardless who your ideal client is, having a strong online presence is not optional. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention. Yet, you’d be amazed just how many photographers think that purchasing a generic, cheap web template is enough to get them noticed. You’re a part of a creative industry, so make sure your website showcases that!
Rock Your Social Media! | Photography Marketing Expert Tips
Social media networks are so much more than just the latest fad, and if you think that they appeal only to high-school students, you’re missing one of the most powerful business tools. Even the world’s biggest brands realized the power of social media and are using it to grow their client base and exposure. If you haven’t already, you’ll want to determine which networks are most popular among your target audience and join 3-4 most popular ones. After all, you don’t want to spread yourself too thin, and there’s no need to build presence on a network your ideal client never uses.
However, keep in mind that setting up a profile on a social network and sharing generic sales messages and random links won’t do you any good. It’s called social media for a reason – you need to engage your potential clients in a meaningful conversation and add value to their timeline, otherwise they might unfollow or unfriend you. In fact, most of your content should not be direct sales messages at all, so share tips and tricks, answer questions, and add your two cents whenever you can, and you’ll be on your way to building a reputation of a reliable source of information and an industry leader.
Set Up Referral Programs | Photography Marketing Expert Tips
A referral program is an excellent way to encourage people to become brand ambassadors of your product or service. The main benefit of a referral program is you can use your existing customer base to help you find new customers. In other words, the most cost-effective method of reaching new customers is by referrals from satisfied customers. A satisfied customer telling others about your small business is more effective than any fancy ad campaign, as we’re all more likely to trust a friend more than a random ad. To get your clients to spread the word about your business, offer them an incentive – something with high-perceived value that doesn’t cost you too much, like a couple of free prints, for example.
Teaming up with your partners and related businesses means twice as much brand awareness. Of course, you’ll want to target noncompeting business that target the same audience. For example, if you’re a wedding photographer, consider approaching wedding venue owners, for instance, or wedding planners, cake decorators, florists, and other business owners in the wedding industry, and starting a referral program. Not only will you get free marketing, but you’ll also build a reputation of an established and respected industry leader!
Don’t Be Afraid To Change | Photography Marketing Expert Tips
When it comes to marketing success, the trick is to figure out which tools and platforms work for you and stick with them. With so many options out there, you can’t possibly use them all – nor should you try. However, keep a close eye on your strategy and track effectiveness of each element, making necessary adjustments along the way. Just because something is working for one photographer, it doesn’t mean it’s going to work for you as well.