Photography Marketing Guidelines | 6 Money-Making Marketing Tactics For Professional Photographers
Photography Marketing Guidelines | Are you new in the photography industry and looking for the best way to get your first legitimate clients in the door? Or, have you been in business for some time now and are thinking about marketing for the very first time? If you are just launching your business, it can be frustrating because it feels like you can’t get your message in front of the right people. It is not enough to take beautiful pictures and set up a beautiful website and hope your phone starts ringing off the hook. However, there’s good news: marketing your photography business does not have to be expensive or exhausting.
Being able to effectively market your services to attract new clients is an absolutely key part of any business. The entire process is no different for professional and freelance photographers, so here are a few vital tips to reach out to the vast number of potential clients. Some of these ideas are quick and easy, while others are more of a long term strategy that you should kick off now and will build up steam over time. Let’s get to the good stuff, shall we?
Make A Plan | Photography Marketing Guidelines
Marketing doesn’t just happen by chance. It takes consistent, persistent effort. Any serious business owner will tell you that you have to organize your thoughts and ideas on paper. This detailed document serves as your roadmap, describing what your business is and how it will be profitable. It breaks down things like where you’re going to promote your business, who your target audience is and how to get their attention. Small details will be vitally important later on, so be as specific as possible. A bride looking a luxury destination wedding requires a different marketing strategy than a mom on a budget needing family portraits.
Start A Blog To Showcase Your Work And Personality | Photography Marketing Guidelines
Blogging is a great way to share your knowledge and bring people entertaining and informative content using your own experience. Regular blog posts that are adjusted to your ideal client’s interests will reinforce your reputation as an expert and attract natural search traffic to your website. Blogs may require a serious time commitment, but the great thing is, your blog is essentially a blank canvas for your creative ideas, share bits about your personality if you choose, educate clients and share with them the types of images and products you are offering. Remember, a website is like a brochure, a blog is like a conversation.
Take Care Of Your Clients | Photography Marketing Guidelines
Remember that your most important clients are your past clients. Taking care of your clients is a critical part of growing your photography business, as your ideal clients will refer you to their family and friends who may also be your target audience. In other words, treat them right and they’ll be your best PR people. Get written referrals from your satisfied clients, add a ‘testimonials’ page to your website. Word of mouth is the best advertising!
Take Care Of Your Vendors | Photography Marketing Guidelines
Creating a positive relationship with vendors is an incredibly effective tool for growing your business. When meeting with vendors, remember to be personable – while they may be running a business, they are still people too! Reach out to your vendors about ways you can promote and support one another. It’s amazing how loyal business owners can be towards each other when you really hit if off. Make sure you’re promoting their businesses to your clients, and they’ll be sure to reciprocate.
Get Out Of Your Pajamas | Photography Marketing Guidelines
Over the years, it became clear that nothing makes a better impression than meeting someone in person. Attend exhibition launches, photography events and meet ups, as well as visiting new businesses. Take the time to introduce yourself. When it comes to your photography business and the overall brand, YOU are the most powerful marketing tool you have.
Be Social | Photography Marketing Guidelines
One of the vital parts of marketing is reaching out to people on a level that they use, know and feel comfortable with and at the moment. The most vastly used examples of this would be Facebook and Twitter. It only requires about 10-20 minutes per day, and you will begin seeing your reputation grow. Why would you want to get on Facebook if you are already blogging? Because that’s where your target audience is, and it’s another opportunity to connect with them in a fun, social way.