Photography Marketing Hacks | 6 Simple And Cheap Ways For Photographers To Start Booking More Clients Right Now!
Photography Marketing Hacks | Starting a photography business has never been easier – it’s so easy, in fact, that anyone with some extra cash on their hands can get a professional camera, set up a photography page on Facebook and start posting pictures. However, running a successful business is a completely different story. You might be talented and innovative as a photographer, but what about the business side of the entire thing?
Creativity and talent are vitally important, don’t get us wrong, but so are the business skills – we’ve all seen countless talented photographers just barely scraping by, while other often less talented photographers survive and thrive. There are many reasons why photographers fail at running their own business, but it usually involves not taking care of one or more of the things we’ll list in today’s article.
Write A Marketing Plan | Photography Marketing Hacks
There are many people out there who will go through all the steps of launching a photography business before looking into what it takes to turn a hobby into a full-time job. A well-written business plan will help you through every step of running a business, including your marketing efforts. Photography is a highly saturated industry, but you’ll have a much better chance of standing out if you start off right and hit the ground running. A marketing plan will keep you on the right track and prepared to tackle even the most demanding markets.
Define Your Target Audience | Photography Marketing Hacks
In order to grab the attention of your ideal client, you need to know who they are. Things like age, status, location, even income will be crucial down the road, so make sure you have your target audience clearly defined. And don’t rely on thinking you know who they are and what they need. Know who they are, and every other step of the way will be a lot easier. For example, you’ll approach marketing in a different way if your audience are new moms than you would if you were targeting stock agencies.
Revamp Your Portfolio Website | Photography Marketing Hacks
Keep in mind that the millennials are a vitally important segment of your market, which means you can no longer afford to set up a generic website and leave it sitting there idly for a few years. In an age where we shop, do business and engage with people online, your portfolio website is like a store window – you want it to be the prettiest on the street. You’ll also want to update your portfolio on a regular basis, making sure you’re showcasing only the strongest pieces and best examples of your work.
Social Media Is No Longer Optional | Photography Marketing Hacks
The days when Facebook was just a small social network people used to connect with their friends and family are long gone! Today, social media is one of the most effective marketing tools you can’t afford to ignore. Even if you don’t have a personal account, you should consider setting up an account for your photography business. Even though you already have a portfolio website, you’ll want to engage with your potential clients on a level they know and feel comfortable using.
Social media requires only 15 minutes of your time a day, and you’ll start seeing results sooner than you think. Just keep the good old 80/20 rule in mind – 80% of the content you post should be tips, tricks and other interesting content, while the other 20% can be direct marketing. Remember, it’s called social media for a reason – don’t bombard your fans and followers with sales messages; engage them in a conversation instead.
Have Business Cards Professionally Designed And Network Your Heart Out! | Photography Marketing Hacks
While building a social media presence is important, don’t forget about networking in real life as well. You can be the most talented person in the world, but unless people actually know about you and the services you’re providing, it won’t do you or your business any favors. This is why you should work on spreading the word about your business: join clubs, attend conferences and networking events and have a stack of business cards ready to hand out.
Here at MediaNovak, we’ve been working with photographers from all over the world and helping them build their unique brands, from designing stationery items to setting up portfolio websites, and we’ve seen way too many photographers without business cards, relying on LinkedIn and Facebook instead. A well-designed business card is your unsung sales force – potential clients will hold onto them long after the meeting is over, and they will represent your business just as effectively as you would, so it will be worth your while getting the best business card your budget allows.
Referrals Are Essential | Photography Marketing Hacks
Most photographers rely on word of mouth marketing when it comes to booking new clients, and the best way to get people talking about the services you’re providing and referring you to their friends and family is by offering your existing clients an incentive. Consider offering a reward for each new client they bring in – something like a free print, or a discount on their next purchase.
One of the most effective photography marketing hacks many beginners overlook are testimonials. Don’t feature them only on your website – instead, offer a reward if your clients agree to write a quick testimonial saying how much they enjoyed working with you and sharing it on Facebook, don’t wait for them to do it on their own.