Photography Marketing Ideas | This Guide Will Rock Your Marketing Strategy!
Photography Marketing Ideas | Photography is becoming an increasingly saturated industry with new photographers starting their own businesses on a daily basis. This shouldn’t come as a surprise, because the equipment has never been as affordable or as user-friendly as it is right now. If you’re passionate about photography, this is great news. After all, you can finally quit your day job, start your own business without breaking the bank, and earn money doing what you really love! Before you storm into the office and announce you’re leaving, think about the bad news – and there are bad news!
Considering that all you need is some extra cash on your hands to start a photography business, you’re probably tempted to do it right away. However, there are many other people who are equally passionate about the art of photography, and with that comes the challenge of standing out. At the end of the day, your talent will get you only so far – if you’re serious about turning your passion into a solid source of income, you need to come up with a good marketing strategy that will get your business in front of the right people!
Get Ready For Some Real Work | Photography Marketing Ideas
One of the most common mistakes photographers make is believing they’ve got everything they need to run a successful photography business as long as their friends and family rave about their talent and skill. The truth of the matter is that if it were that easy, everyone with a sliver of talent would be a wildly successful photographer. Yet, we’ve all seen many ridiculously talented photographers start a business, struggle to make ends meet for a few months, only to close it down and go back to their day jobs, while other, sometimes even less talented photographers sail right by.
Their secret is their ability to sell their services and their brands – and it’s nothing to be frowned upon. The good news is that you too can work on your marketing skills and avoid some of the common pitfalls on your way to success. Is it going to be easy? Not really. Worth it? Totally! And when done right, it can actually be fun, so let’s check out what you can do to spread the word about your services without losing your mind!
Know Your Stuff | Photography Marketing Ideas
Before you start marketing your services, there’s some prep work you need to sort out. First of all, you need to know for sure what it is that makes what you do different from anyone else in your area or your niche, otherwise your marketing message will never be focused, concise, and clear. Then, you need to determine whose attention you’re trying to grab. A marketing strategy that might work on high-school seniors won’t do you any good if your target audience are brides to be, so take your time to define your ideal client in terms of age, gender, location, and even financial and marital status.
Start Building Your Online Presence | Photography Marketing Ideas
Having a website is an absolute must if you’re serious about your business, but not all websites are created equal. Even though a highly visual and incredibly creative industry, the photography industry is flooded with ugly and ineffective websites that do more harm than good. An effective photography website is simple enough to allow the photography to take the center stage, yet unique to stand out from almost a million of other photography websites out there. Limit the number of photos you feature – you don’t want to bore your visitors, just spark their interest. And provide them with all the contact details they might need to reach out to you and book a session.
Keep in mind, though, that your website isn’t the only element of your online presence – you’ll need to pay attention to social media as well! It’s a free platform your potential clients love and know how to use, so you can’t afford not to be there. Figure out which networks are most popular among your target audience and join 3-4 of them. Remember, it’s called social media for a reason, so join the ongoing conversation, share tips and tricks, answer questions, and engage your potential clients!
Create Your Own Content | Photography Marketing Ideas
One of the most powerful, yet often underestimated tools is the content photographers create and share. Yes, you’re a photographer, and yes, your area of specialization are photos, but that doesn’t mean you can’t benefit from setting up a blog page on your website. Think about it: by creating a unique content, you can boost your social media efforts while other photographers share the same content over and over again, but it will also boost your search engine rankings, as it will allow you to use your target keywords on a regular basis.
We Love Free Stuff | Photography Marketing Ideas
There’s no marketing tool more powerful than a satisfied client singing your praises, and the good news is that you can take this to a whole new level by offering an incentive for each new client your clients send your way, or the testimonial they write about the experience they had working with you. Think of something that has high perceived value, but doesn’t cost you too much, such as a couple of free prints, or a small discount on the final payment!