Photography Marketing Industry Secrets | Affordable Marketing Hacks For The Photographer On A Budget
Photography Marketing Industry Secrets | If you’re passionate about photography, starting your own business might be a dream come true for you. And who could blame you – doing what you love and getting paid for it is what dreams are made of. However, starting a photography business can turn out to be your worst nightmare if you jump into it without any prep work. The truth of the matter is that your ability to take stunning photos will get you only so far.
We’ve all seen countless incredibly talented photographers start a business with all the enthusiasm and passion in the world, only to end up closing it. They struggle to make ends meet for a few months until they lose their passion and give up. At the same time, other, arguably less talented photographers sail right by and turn their businesses into household names. Fair? Perhaps not. But that’s the harsh reality. The good news is that there’s something you can do to avoid this grim faith. To help you hit the ground running, we put together a list of marketing tips that will get you in front of the right people and turn potential clients into loyal fans.
You Have To Be Odd In Order To Be Number One! | Photography Marketing Industry Secrets
If you want to stand a chance of success, there’s one thing you need to accept. You’re not the only one. In fact, photography industry is one of the most saturated industries, and new photographers are joining the industry each day. This means you need to find a way to stand out from the crowd. Take some time to figure out what it is that makes you different. What can you do for your clients no other photographer in your area can? Don’t do anything else until you have your unique selling point clearly defined. Once you know what makes you different, marketing it will be a lot easier.
Know Your Ideal Client | Photography Marketing Industry Secrets
Most photographers tend to target as many different demographics as possible, believing they’ll have a better chance of booking more gigs. However, quite the opposite is true. If you want to get the most out of your marketing efforts you’ll need to take some time to clearly define your ideal client. After all, how are you supposed to grab someone’s attention if you don’t even know who they are? Who is your ideal client? How old are they? Where are they from? Are they male or female? Married? All these things will affect the overall look and feel of your marketing strategy. At the end of the day, a marketing strategy that will appeal to high-school students won’t do you any good if your target audience are brides to be!
Are You Still Carrying Around A Printed Portfolio? | Photography Marketing Industry Secrets
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. However, you’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.
Rock Your Social Media | Photography Marketing Industry Secrets
Setting up a great website is vitally important for building a solid online presence. However, that’s just the first step. After all, even the most appealing website won’t do you much good if no one ever visits it. In order to get potential clients to visit your website, you need to get on their radar. And the best way to do just that is on their turf. Of course, we’re talking about social networks. We all spend countless hours browsing our feeds, whether we’re at home, commuting to work, or in line at the bank.
If you already defined your ideal client, you’ll have a pretty good idea which social networks appeal to them the most. There’s no point in joining every network out there if your target audiences aren’t there. Choose 3-4 networks that are most popular among your target audience and start building your presence. Keep in mind, though, that it’s called social media for a reason. Don’t bombard your followers and fans with generic sales messages. Instead, join the ongoing conversation and engage them in a meaningful interaction.
Create Your Own Content | Photography Marketing Industry Secrets
Whenever we set up a website for our clients, we advise them to include a blog page on their website. We get it, you’re a photographer, not a writer. However, the benefits of a regularly updated blog will be crucial for your online success. And saying that you have no idea what to blog about is just an excuse – a bad one at that! You can come up with 4-5 topics and rotate them. For example, you can share tips and tricks to help your clients have a better session, talk about what to wear, funny situations you had behind the camera, and even throw in a few personal posts to let them know a bit more about you!