Photography Marketing Made Easy | Essential Photography Marketing Tips For Business Savvy Photographers!
Photography Marketing Made Easy | When viewed from the outside, running a photography business seems so simple and easy, doesn’t it? Get your hands on some equipment, learn to take decent pictures, decide on a name and set up a business, design a website to show off your portfolio, and you’re off to the races, right? Not really. The success of your photography business depends on your understanding of business, as well as your ability to promote your services to attract potential clients. Yes, talent is important, but it is far from being a guarantee of a successful photography career.
You’ve got the technical know-how, but what about the business and marketing side? If you are just getting started in the industry, it can be frustrating because it often feels like you can’t get your message in front of your target audience. Strapped for cash and looking for ways to create buzz around your business? No problem. Marketing doesn’t have to be expensive or overwhelming, but it does have to be creative in order to get clients to choose you over other photographers in your niche.
Create A Website That Appeals To Your Ideal Client | Photography Marketing Made Easy
It’s vitally important that you set up a website. It doesn’t have to be an extensive collection of all the images you took over the years. If anything, it should be a simple website that shows a balanced selection of your best work. Your website will oftentimes be the first impression that potential clients have of your business and can be thought of as your virtual storefront. You want to keep your “hook” in mind when setting up your website and make sure that every element appeals to your ideal client.
Publish Testimonials | Photography Marketing Made Easy
We are all now used to checking out online reviews of products and services. So, once you’ve delivered work to a client, simply ask if they can write down a few sentences about their experience while working with you. To get testimonials that are effective and not just an unoriginal phrase like “They were awesome,” send out a questionnaire with leading questions in it. Come up with a list of questions to ask your clients after they work with you in order to get the powerful testimonials you need to infuse your marketing pieces with extra effectiveness.
Social Networking Isn’t Optional | Photography Marketing Made Easy
One of the most important aspects of marketing your business is reaching out to your potential clients on a level that they use, know and feel comfortable with and at the moment. The most vastly used examples of this would be Facebook and Twitter. Showing family and friends your latest images on Facebook can lead to referrals because your family and friends are already sold, and they trust you. Social media only requires about 10-20 minutes a day, and you will start seeing your reputation grow. Why would you want to get on Facebook when you are already showcasing your work on your website? Because that’s where your clients are, and it’s a great chance to engage with them in a fun, social way.
Referral Gifts Will Boost Your Business | Photography Marketing Made Easy
Existing clients are a great source of referrals, and what better way to encourage referrals than offering incentives? Offer a service or product that doesn’t cost you a lot, but has a high perceived value as a referral reward. Most photography businesses operate mostly by word-of-mouth, and offering referral bonuses is one of the most effective ways to spread the word about your services and what you have to offer.
Exhibit Your Work | Photography Marketing Made Easy
This could turn out to be one of the more expensive marketing options, but exhibiting your work gives you a reputation of an established professional that is otherwise hard to build. Exhibitions build your name and profile and attract your potential clients, which will hopefully lead to future assignments. Street festivals can also be great places to showcase your work, due to the high level of street traffic and the relative low cost of attending. Place a pile of business cards and flyers on the table, and talk to passers-by about your services.
So there you have it. Some of these strategies can be implemented in the next hour; others require more commitment. However, you need to remember that everything you do is marketing. This is especially true if it is seen by your target audience or the are results felt by the client. Marketing takes time to nurture and grow into a reliable source of leads, so don’t expect overnight results. However, if you are thinking about building a business that survives and thrives, then what better time to lay the foundation for success than right now?