Photography Marketing Made Simple | The Nuts And Bolts Of Marketing And Growing A Photography Business
Photography Marketing Made Simple | One of the toughest challenges on the way to becoming a professional photographer and making money from doing what you love is finding the best way to get clients. In today’s saturated photography industry, it is not enough to take stunning pictures and hand out a couple of business cards and hope your phone starts ringing. If you’re just launching a photography business, it may feel like you can’t get the message in front of the right people. However, there’s good news: marketing your photography business does not have to be expensive or overwhelming.
When working professionally as a photographer, taking the pictures can seem like the easiest part of the process. It’s the business side of things that photographers often find overwhelming. However, knowing how to market your services to attract new clients is an absolutely vital part of running a successful business. You’ve got the technical know-how, but what about the business and marketing side? If you’re going to make that leap from being hobby photographer to being a professional photographer, we’ve got a few tips for marketing a photography business for you.
Know Your Ideal Client | Photography Marketing Made Simple
Before doing any marketing at all, it’s crucial to identify the ideal client you want to work with. Make sure you clearly define your target audience and tailor each part of your business toward the things they like. It means rather than being the jack of all trades, being the photographer that does just about anything, find a niche market and get on your potential clients’ radars. Without understanding what your ideal client likes, hates, where they hang out and everything else you can possibly learn about them, you won’t be able to market to them well.
Beef Up Your Portfolio | Photography Marketing Made Simple
Being able to present concrete examples of your work is essential for getting new assignments. Clients will always want to see proof of your talent so they can be sure they’ll be getting their money’s worth. It doesn’t have to be an extensive catalog of all the images you took over the years; if anything, it should be a simple website that showcases a balanced selection of your imagery. With the addition of your contact details and links to other websites such as social network profiles, you’ve got yourself a great storefront which can act as the first port of call for potential clients.
Blog, And Do It Often | Photography Marketing Made Simple
A blog is an effective way to engage with your audience and convey what you are all about and what you offer. Your blog is essentially a blank canvas to express your style and creative vision, share bits about your personal life, educate clients, share images and showcase products. It’s also extremely valuable to blog about things that your clients are searching for. For example, wedding photographers may want to put out a series on their blog with tips for brides for having better wedding photography, whereas portrait photographers may share tips about what to wear to a session.
Take Advantage Of SEO | Photography Marketing Made Simple
Getting your photography website to rank high on search engines can be one of the most frustrating things a photographer faces. However, SEO, short for search engine optimization, is not as difficult as it may sound at first. Just try to include keywords, relevant web page titles, descriptions and and meta tags throughout your website to give search engines a better idea of what it is about. When uploading your images to your website, use the ALT tag fields to describe your images, and just make sure to use the keywords you want to rank for.
Hold A Contest | Photography Marketing Made Simple
Hold a contest for a free sitting to market your business. If you want to build some buzz around your website or Facebook page, contests are a great way to get participation up. You’ll want to strategize where to hold the contest, what to offer and how to make the best use of the buzz generated. Holding a contest is also an effective way to build your email database of prospective clients. And remember, do an excellent job for the winner of the contest; this can help you get word-of-mouth advertising.
Get Your Studio In Local Listings | Photography Marketing Made Simple
Local listings are very easy to do and will greatly increase your potential client’s chances of finding you. All you have to do is check that your business information is properly listed in online directories like Google Places, Bing, etc. Also, make sure to upload some pictures as well, as they sometimes show up there in the search results.