Photography Marketing Plan Advice | Ridiculously Effective Tips For A Photography Marketing Plan That Actually Works
Photography Marketing Plan Advice | Your ability to promote the services and products you’re providing will be one of the most important factors and can oftentimes be the difference between success and failure. We’re not saying that talent and skills are not important, mind you, but taking stunning pictures will take you only so far. After all, how is anyone supposed to hire you if no one ever heard of you and the services you’re providing? There are more places and ways for photographers to market their businesses than ever before, and choosing the right tools can be the most challenging task, especially if you’re just starting out!
Many photographers feel overwhelmed by too many choices, so they either spread themselves too thin and never get the most out of their efforts, or they decide to wing it and switch strategies randomly without any actual way to track results and see what’s working. Add crazy busy schedules, bookings, sessions, and an attempt at a personal life, and you get a good idea just how hectic a photographer’s life can get. This is where having a solid business and marketing plans comes into play. When done right, your marketing plan will allow you to put marketing on autopilot and focus on what really matters – your art! Read on to find out everything you need to know about setting up an effective marketing plan that gets you noticed!
What Are You Selling? | Photography Marketing Plan Advice
Before you roll up your sleeves and get your hands dirty (and by that, we mean before you pour yourself a margarita and start promoting your services), you need to do some prep work and clearly define your target audience. Your approach and your marketing strategy will depend on your ideal client, so take some time to get to know them in terms of age, location, gender, heck, even marital status and finances. This is the critical first step, and it’s more important than most new photographers realize, as it will affect not only your marketing strategy, but pretty much every aspect of your business.
In order to sell your services and get the most out of your marketing efforts, you need to know what you’re selling! Once you define your target audience and your area of specialization, you’ll have a much better idea of the type of packages that would appeal to your ideal client the most. When just starting out, most photographers don’t feel comfortable discussing money, whether they’re not confident in their skills or just don’t know the average price for the services they’re providing, but you need to outline your price list, as the last thing you want to do is to leave it up to potential clients to set the terms. If you don’t know your worth, how on earth is anyone else supposed to know it?
Your Content Needs To Be On Fleek! | Photography Marketing Plan Advice
OK, so far we’ve got your ideal client, services, and prices sorted out. If you’re keeping up with us, it’s probably time you refreshed your drink as well! Once you take care of that, you will want to start working on your marketing content. The goal is to come up with a simple, clear marketing message that gets your point across – telling your potential clients what you can do for them in a way that grabs their attention and allows them to relate to you. Keep in mind that the voice you’ll use in your marketing materials, both online and off, will depend on your target audience. For example, if you’re targeting other business owners or agencies, you will want to keep your message formal and professional; however, if you’re targeting high-school seniors, your voice needs to be playful and laid back!
Don’t Spread Yourself Too Thin! | Photography Marketing Plan Advice
While thinking about your ideal clients, chances are you started noticing a certain pattern in terms of social networks they browse most often, the websites they visit the most, and even the magazines they tend to grab. If not, do your research! Yes, by that we do mean stalk your target audience. To go back to our previous example, other business owners are more likely to spend their time on LinkedIn, while high-school seniors are definitely not there just yet, so you’ll want to look into Twitter, Instagram, Facebook, and even Snapchat! There’s no need to waste your time building a presence on a social network your potential clients don’t use.
By defining the platforms you’re going to be using for your marketing efforts, you’ll be able to come up with a solid plan that will actually get you results, and you’ll have a better idea of the way you need to optimize your content for each platform. More importantly, this will allow you to maintain a solid presence by spending 15-30 minutes a day on 2-3 social networks.
Don’t Just Tell Them – Show Them! | Photography Marketing Plan Advice
Arguably the most powerful marketing tool any photographer can have is the portfolio website, so if you haven’t already set it up, you will want to work it into your marketing plan (and budget). Not only does your website need to match the look and feel of your other marketing materials, but the copy also needs to convey your marketing message. It will allow you to go into greater detail than other materials and platforms, and most importantly, it will allow you to showcase the best examples of your work and show potential clients what you can do for them!