Photography Marketing Plan Tips | How To Create A Photography Marketing Plan That Gets You Clients
Photography Marketing Plan Tips | Every photographer faces the same head–scratcher, especially when just starting out – how to book new clients! You’re busy taking pictures and editing them, as well as tackling taxes, insurance, and tons of other things that basically have nothing to do with photography, so how are you supposed to add marketing your photography business and the services you’re providing to the mix without dropping the ball? It’s easier than you think! All you need is a solid marketing plan that will keep you on the right track.
Many photographers end up in an endless circle of hunting for new clients followed by a period of non-stop shooting until they run out of clients, which takes them back to the beginning. Focusing only on your marketing for weeks or months, day in and day out, is not only exhausting, but it’s also a really bad business model. Instead, you’ll want to simplify your efforts and spread them throughout the year so you don’t get overwhelmed. To get the most out of your marketing, however, you’ll need a plan. To help you create an effective plan that leaves you plenty of time to focus on photography, we gathered some of the most important elements every photography marketing plan should have.
Who Is Your Ideal Client | Photography Marketing Plan Tips
Before you even consider marketing your photography business, you’ll need to take the time to figure out who your target audience is and clearly define your ideal client. And no, “everyone” is not a target audience, because your marketing will seem unfocused, at best! Your ideal client will affect the services you provide, the prices, and even your brand’s identity, so sort it out right off the bat and all your efforts will be much more effective!
What Is Your Unique Selling Point | Photography Marketing Plan Tips
You’re a photographer, so many will jump to the conclusion that your unique selling point is taking stunning pictures. If you think so too, you’re up for a rude awakening! There are many photographers out there using the same gear and targeting the same audience, which turns your unique selling point into… well, nothing unique. By clearly defining what it is that makes you different from everyone else in your area or your particular niche, whether it’s the lowest prices, the fastest turnaround, or excellent editing, you’ll have a much better chance of standing out and grabbing the attention of your potential clients.
Update Your Website | Photography Marketing Plan Tips
Having a website is no longer optional – it’s your virtual storefront, a digital portfolio and a central hub of your online presence, so it needs to showcase the best examples of your work, your skills, your unique selling point and provide your potential clients with all the information they need to hire you. However, not every website is created equal. You’re marketing to millennials – a generation that grew up online, and if your website is not up to date with the latest technology and design trends, you’ll soon find yourself falling behind the competition.
Don’t Underestimate The Power Of Blogging | Photography Marketing Plan Tips
The benefits of having a regularly updated blog on your website are undeniable and practically unlimited, yet you’d be surprised just how many photographers out there neglect their blogs or completely overlook their importance when setting up a website. This is your chance to let your potential clients get to know the real you, so don’t be afraid to let your personality shine through. Photographers hold a great deal of trust, and your blog is a great tool to foster that trust. Another thing to keep in mind is SEO. Search engines love regularly updated websites with plenty of content, which makes blogs the ultimate tool to boost your rankings.
So, what can you do to get the most out of your blog? First of all, you’ll need to create a list of topics you’ll want to cover – you can share tips with your readers on what to wear and what to expect, review gear, and talk about funny situations behind the camera. It’s important to share bits and pieces about your personal life as well, not just upload all the images from your latest shoot and call it a day.
No One Can Represent Your Business Better Than You! | Photography Marketing Plan Tips
Networking is one of the most underrated marketing efforts. We all want to stay at the office and catch up with the paperwork, or go home early, especially if you’re not the world’s most social person. However, you need to get out of your pajamas and get yourself out there. Introduce yourself to potential clients and business partners, hand out your business card and always follow back. Your personality is a great deal of your brand, and meeting potential clients in person will definitely let them get to know you.
Referral Rewards Are Still Irreplaceable | Photography Marketing Plan Tips
It’s always a good idea to reward your clients for each new client they bring in. Offer them something that has high perceived value but won’t break your budget, like a free print or a special discount. Also, don’t offer rewards only to your clients. Other business owners also appreciate referral gifts. If a florist sends a bride-to-be your way, take a few shots of the flower arrangements at the wedding if you get booked and send them to the florist. You got a new client, and they got marketing materials to share online – it’s a win-win situation.