Photography Marketing Plan | What Nobody Tells Beginners: Top Tips for Marketing Your Photography Business
Photography Marketing Plan | One of the challenges of growing your photography business is figuring out how to get new clients. You’ve got the technical know-how, but what about the marketing aspect of running a business? In today’s competitive photography industry, it is not enough to take beautiful images and put together a beautiful website and hope your phone starts ringing. However, there’s good news: marketing your photography business does not have to be expensive or complicated.
Are you new to the photography industry and trying to figure out how to get your first paying clients through the door? Or, have you been in business for many years and are now thinking about marketing for the first time ever? Fortunately for you, the digital age gives you access to direct online marketing like never before. With a few digital tools under your belt, you can generate additional buzz to your business. Best of all, marketing doesn’t have to cost much money if you are willing to put in the time. Here are 6 proven ways to boost your marketing strategy in no time.
Know Your Clients | Photography Marketing Plan
Marketing doesn’t just happen. Marketing takes consistent, dedicated effort. It’s vitally important that you know exactly who your ideal client is and that you tailor every part of your business toward the things they like. Your brand will appeal to the type of client you want – or the ones you don’t want if you’re not careful. Think about the things that appeal to your ideal client. Which one of these things could you use to “hook” them and stand out from the rest of your competition?
Create A Portfolio Website | Photography Marketing Plan
Your website is usually the first impression that people have of your business and can be thought of as your digital storefront. With the addition of your contact details and links to other websites such as social network profiles, you’ve got yourself a platform which can act as the first port of call for potential clients. They’ll be able to search for you themselves, without needing any initial interaction. It doesn’t have to be an extensive catalog of all the images you took over the years. If anything, it should be a simple website that showcases a balanced selection of your imagery.
Old-Fashioned Networking Still Works | Photography Marketing Plan
It is not enough to have a website. It is not enough to post on facebook. It is not enough to keep a blog. The most effective thing you can do to get new clients is to make real connections wherever you go. Attend exhibit launches, photography events and meet-ups, as well as visiting new businesses. Take the time to introduce yourself. If you’re a wedding photographer, try to build relationships with the bride and groom. Hopefully neither of them will be getting married again, but they do have friends and family who they can pass your business along to.
Blog | Photography Marketing Plan
Having fresh content on your website is one of the most effective ways to let Google know that your website is active (which gives you better rankings) and show your clients that you are busy. A blog is your space to communicate you, and it can help build that trust between you and your clients as they get to know you. Your blog is basically a blank canvas to express creative ideas, share bits about your personal life, educate clients, share images and showcase products. A website is like a brochure, while a blog is like an ongoing conversation.
Rock Your Social Media | Photography Marketing Plan
For most photographers, Facebook is the most likely place where an ideal client is spending time. Twitter and Google+ tend to appeal to more business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time. It only requires about 10-20 minutes per day, and you will start to see your reputation grow.
Offer Referral Bonuses | Photography Marketing Plan
Word of mouth advertising is one of the most powerful things you can have for boosting your business. One way to help encourage that is to reward people for telling their friends about your business and how awesome you are. Consider offering your clients one free 16×20″ print if they will write up a quick testimonial of their experience with you so you can post it on the blog and then have them share that post with their Facebook friends. When a friend receives a testimonial like this, you are very likely to get their business if they are considering hiring a photographer.